The Financial Brand

DECEMBER 20, 2020

The post Autonomous Finance Required for Digital Banking Success appeared first on The Financial Brand. With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only solution.

Digital Banking 43

Digital Banking Branding Customer Experience Marketing Strategies 43

The Financial Brand

JANUARY 11, 2021

Digital account opening has negatively impacted the value of new accounts in banking. The post Digital Banking Success Changes Rules For Onboarding appeared first on The Financial Brand. New customer onboarding is the answer.

Digital Banking 42

Digital Banking Branding Marketing Strategies Strategy 42

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

The Financial Brand

FEBRUARY 23, 2021

Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to consumers. The post Exaggerations That Can Kill Digital Banking Loyalty appeared first on The Financial Brand.

Digital Banking 41

Digital Banking Branding Customer Experience Marketing Strategies 41

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 42

Digital Banking Data Customer Experience Branding 42

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 38

Digital Banking Banking Trends Analysis Trends 38

PYMNTS

FEBRUARY 28, 2017

Meanwhile, biometric technology helped Kuwait’s Gulf Bank pick up a pair of trophies at the World Finance Awards last month,where the bank was recognized with the Best Digital Bank and Best Mobile Banking App awards. Who’s winning the account takeover battle?

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New York City Fraud Security New York 100

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

PYMNTS

MAY 29, 2019

lead specializing in go-to-market strategy. Earlier in May, the Financial Times reported that Plaid was looking to hire 10 or more people for jobs in Europe, which included a Europe lead and a U.K. lead will be in charge of building a presence for Plaid in London and will be in contact with lawmakers in the country.

Fintech 115

Fintech Marketing Strategies Policies Strategy 115

PYMNTS

FEBRUARY 21, 2019

The changes to the business model, which included a move to SaaS-based managed services as well as a new digital sales and marketing strategy, have given the firm tailwinds to see deal flow grow by 20 times across a time frame of three years. Moving Forward.

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Fintech Financial Technology Technology Industry 189

The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. It's also part of Bank of America's strategy to drive true personalization. Knocking down silos is key to improving the customer experience.

Digital Banking 34

Digital Banking Marketing America Customer Experience 34

The Financial Brand

OCTOBER 14, 2018

Banks and credit unions must go beyond ease and simplicity in the delivery of digital banking services, humanizing the engagement process. The post Financial Institutions Fail To Humanize The Digital Banking Experience appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Branding Customer Experience Marketing Strategies 33

The Financial Brand

FEBRUARY 27, 2019

Conversational banking will provide real-time, personalized engagement, generating loyalty and revenues. The post Digital Banking Success Requires Conversational Engagement appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Branding Customer Experience Marketing Strategies 33

The Financial Brand

MARCH 7, 2021

The post Rethinking Checking Account Strategy in a Digital Banking World appeared first on The Financial Brand. Neobanks steal primary accounts from financial institutions that haven't updated their view of checking. The antidote is straightforward.

Strategy 35

Strategy Digital Banking Branding Customer Experience 35

The Financial Brand

NOVEMBER 20, 2019

The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand. Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.

Digital Banking 33

Digital Banking Trends Branding Big Data 33

PYMNTS

JULY 1, 2019

The Innovation Readiness Playbook, done in partnership with digital banking and payment solutions provider i2c Inc. gauges where banks are on the road to becoming innovators. FIs (excluding the largest 25 banks) and scored the institutions from zero to 100 in terms of innovation readiness. About the Playbook.

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Innovation Innovation Strategies Survey Groups 157

American Banker

JUNE 16, 2016

As banks try to acquire new customers via digital channels, they should add content marketing strategies into their lineups.

Marketing 28

Marketing Digital Banking Marketing Strategies Strategy 28

The Financial Brand

MARCH 15, 2023

This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand.

Digital Banking 31

Digital Banking Branding Capital Marketing Strategies 31

PYMNTS

APRIL 3, 2018

How to bring mobile banking to the realm of the spoken word – beyond the mere recitation of account data, beyond call and response? Banking is, of course, about more than account balances. “So

Mobile 124

Mobile Fraud New Mexico Examples 124

The Financial Brand

MARCH 4, 2019

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

Digital Banking 31

Digital Banking Management Marketing Branding 31

The Financial Brand

OCTOBER 14, 2018

Banks and credit unions must go beyond ease and simplicity in the delivery of digital banking services, humanizing the engagement process. The post Financial Institutions Fail To Humanize The Digital Banking Experience appeared first on The Financial Brand.

Digital Banking 27

Digital Banking Branding Customer Experience Marketing Strategies 27

The Financial Brand

JULY 16, 2019

Rivalry for key deposit source is keeping financial marketers up at night revising outdated offerings. The post Digital Banking Hasn’t Nixed Checking Accounts, Just Heated Up the Fight appeared first on The Financial Brand. What will hold the money?

Digital Banking 29

Digital Banking Branding Marketing Marketing Strategies 29

Gonzobanker

AUGUST 23, 2021

Banks need to make chatbots part of their marketing strategies—not just as standalone, ad hoc marketing messaging and offer delivery tools. Banks’ Digital Transformation Delusions. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

Strategy 145

Strategy Study Data Tools 145

The Financial Brand

JUNE 13, 2018

Financial marketers must automate customer communications with messages that are personalized and customized for the stage of the customer's journey. The post Marketing Automation and Personalization Critical in Digital Banking Relationships appeared first on The Financial Brand.

Marketing Automation 27

Marketing Automation Digital Banking Marketing Branding 27

The Financial Brand

AUGUST 7, 2018

The post Customer Journey Mapping Provides Path to Digital Banking Loyalty appeared first on The Financial Brand. Understanding the customer journey as consumers move from shopper to buyer of financial services can improve sales and loyalty.

Digital Banking 27

Digital Banking Branding Customer Experience Marketing Strategies 27

Gonzobanker

MARCH 6, 2018

Much like a bank that over-concentrates itself on commercial real estate lending, banks that rely too heavily on physical channels for consumer and business customers risk attrition, lost revenue and increased expenses. Consider these numbers from PwC’s 2017 Digital Banking Consumer Survey : ?

Strategy 88

Strategy Marketing Mobile Trends 88

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

Lars Markull

MAY 23, 2020

It started with small projects around Open Banking but quickly increased to supplier selection and integration, early product development, go-to-market strategy and strategic partnerships. Therefore, I switched into a freelance role and I started working with FinTech companies in my network.

Fintech 52

Fintech Lending Marketing Strategies Digital Banking 52

The Financial Brand

AUGUST 19, 2020

Research from the Digital Banking Report shows that few financial institutions are ready for the next era of financial marketing. The post 12 Success Strategies for the Future of Financial Marketing appeared first on The Financial Brand.

Strategy 43

Strategy Marketing Digital Banking Branding 43

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 43

Data Marketing Analytics Digital Banking 43

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

Gonzobanker

JULY 27, 2022

Historically, banks sold through branches and in (more or less) narrowly defined geographic areas. That banking world no longer exists.

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Strategy Customer Experience Fintech blockchain 88

The Financial Brand

SEPTEMBER 21, 2020

Your digital banking must be very good, but great relationships are what you want. The post Are Financial Institutions Wasting Their Time Chasing a Digital Dream? Customer experience is more than a great mobile app. appeared first on The Financial Brand.

Customer Experience 41

Customer Experience Digital Banking Branding Mobile 41

CB Insights

OCTOBER 10, 2018

What these startups share is the goal of creating customer-centric banking products that target underserved individuals and businesses. DOWNLOAD THE 61-PAGE consumer banking REPORT. See which startups are helping JPMorgan, Bank of America, and Citi build the digital banking platforms of the future. Freelancers.

Retail 78

Retail Cards Millennials Mobile 78

The Financial Brand

JUNE 24, 2015

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

Marketing Strategies 12

Marketing Strategies Strategy Marketing Video 12

The Financial Brand

SEPTEMBER 25, 2018

Although that may be understandable given a shifting preference for digital banking, this is coupled with findings by J.D. Power that fully digital bank customers are the least […]. According to the WSJ, the number of branches in the U.S. are declining at the fastest pace on record.

Digital Banking 33

Digital Banking Branding Customer Experience Marketing Strategies 33

The Financial Brand

DECEMBER 8, 2019

Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal recommendations. The post 6 On-Target Gen Z Marketing Pitches Financial Marketers are Using appeared first on The Financial Brand.

Marketing 36

Marketing Digital Banking Branding Marketing Strategies 36