The Financial Brand

AUGUST 19, 2020

Research from the Digital Banking Report shows that few financial institutions are ready for the next era of financial marketing. The post 12 Success Strategies for the Future of Financial Marketing appeared first on The Financial Brand.

Strategy 43

Strategy Marketing Digital Banking Branding 43

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 37

Digital Banking Banking Trends Analysis Trends 37

Gonzobanker

JULY 27, 2022

Banking’s Hard Fork. The “hard fork” is an apt analogy for what the banking industry is facing. Banking’s hard fork will require financial institutions to create new strategies. The Holy Trinity of Strategy. This is an oversimplification, but a bank’s strategy can be boiled down to: Who does it sell/deliver to?

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Strategy Customer Experience Fintech blockchain 88

The Financial Brand

JANUARY 11, 2021

Digital account opening has negatively impacted the value of new accounts in banking. The post Digital Banking Success Changes Rules For Onboarding appeared first on The Financial Brand. New customer onboarding is the answer.

Digital Banking 42

Digital Banking Branding Marketing Strategies Strategy 42

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

The Financial Brand

DECEMBER 20, 2020

The post Autonomous Finance Required for Digital Banking Success appeared first on The Financial Brand. With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only solution.

Digital Banking 42

Digital Banking Branding Customer Experience Marketing Strategies 42

PYMNTS

JUNE 28, 2016

Reports said D3 raised $10 million from West Partners for its digital SME and consumer banking tool, which is extended to existing financial institutions that want to strengthen their digital banking services for SME customers. ” Efforts to keep up with demand, he added, are what attracted investors.

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Security Tennessee Analytics Digital Banking 100

The Financial Brand

FEBRUARY 23, 2021

Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to consumers. The post Exaggerations That Can Kill Digital Banking Loyalty appeared first on The Financial Brand.

Digital Banking 40

Digital Banking Branding Customer Experience Marketing Strategies 40

The Financial Brand

MARCH 15, 2023

This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand.

Digital Banking 29

Digital Banking Branding Capital Marketing Strategies 29

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 40

Digital Banking Data Customer Experience Branding 40

The Financial Brand

OCTOBER 6, 2021

Next-generation management puts more chips on digital for all customers, but sees a critical role for humans on the business-banking side. The post Customers Bank Pursues Branch-Light, High-Tech National Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

National 31

National Strategy Banking Trends Analysis 31

American Banker

JUNE 16, 2016

As banks try to acquire new customers via digital channels, they should add content marketing strategies into their lineups.

Marketing 28

Marketing Digital Banking Marketing Strategies Strategy 28

The Financial Brand

JUNE 24, 2015

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

Marketing Strategies 12

Marketing Strategies Strategy Marketing Video 12

The Financial Brand

NOVEMBER 20, 2019

The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand. Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.

Digital Banking 33

Digital Banking Trends Branding Big Data 33

The Financial Brand

AUGUST 31, 2020

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

Community Bank 34

Community Bank National Strategy Community 34

CB Insights

MARCH 8, 2018

Digital banking startups — or challenger banks — have gained traction over the past few years by bringing retail banking services mobile. Banks in Fintech: what’s ahead in 2018. Join us for data-driven look at how major banks are approaching fintech investments and taking on insurgents. First Name.

Retail 78

Retail Digital Banking Fintech Regulation 78

Gonzobanker

AUGUST 23, 2021

Banks need to make chatbots part of their data management strategies—not just their sales and service strategies. Many banks recognize the importance of personalization in customer interactions. Banks’ Digital Transformation Delusions. Banks’ digital transformation delusions live on.

Strategy 129

Strategy Study Data Tools 129

The Financial Brand

FEBRUARY 27, 2019

Conversational banking will provide real-time, personalized engagement, generating loyalty and revenues. The post Digital Banking Success Requires Conversational Engagement appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Branding Customer Experience Marketing Strategies 33

PYMNTS

MAY 29, 2019

lead specializing in go-to-market strategy. Earlier in May, the Financial Times reported that Plaid was looking to hire 10 or more people for jobs in Europe, which included a Europe lead and a U.K. lead will be in charge of building a presence for Plaid in London and will be in contact with lawmakers in the country.

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Fintech Marketing Strategies Policies Strategy 115

The Financial Brand

OCTOBER 14, 2018

Banks and credit unions must go beyond ease and simplicity in the delivery of digital banking services, humanizing the engagement process. The post Financial Institutions Fail To Humanize The Digital Banking Experience appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Branding Customer Experience Marketing Strategies 33

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

PYMNTS

FEBRUARY 28, 2017

Meanwhile, biometric technology helped Kuwait’s Gulf Bank pick up a pair of trophies at the World Finance Awards last month,where the bank was recognized with the Best Digital Bank and Best Mobile Banking App awards. Who’s winning the account takeover battle?

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New York City Fraud Security New York 100

The Financial Brand

OCTOBER 14, 2018

Banks and credit unions must go beyond ease and simplicity in the delivery of digital banking services, humanizing the engagement process. The post Financial Institutions Fail To Humanize The Digital Banking Experience appeared first on The Financial Brand.

Digital Banking 26

Digital Banking Branding Customer Experience Marketing Strategies 26

PYMNTS

JULY 1, 2019

Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. In fact, more than 40 percent of small banks aim to be first to market with their innovations, a twofold increase from 2017 that surpasses that of larger banks. This is changing — in a big way.

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Innovation Innovation Strategies Survey Groups 157

The Financial Brand

MARCH 4, 2019

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

Digital Banking 29

Digital Banking Management Marketing Branding 29

The Financial Brand

JULY 16, 2019

Rivalry for key deposit source is keeping financial marketers up at night revising outdated offerings. The post Digital Banking Hasn’t Nixed Checking Accounts, Just Heated Up the Fight appeared first on The Financial Brand. What will hold the money?

Digital Banking 26

Digital Banking Branding Marketing Marketing Strategies 26

The Financial Brand

AUGUST 7, 2018

The post Customer Journey Mapping Provides Path to Digital Banking Loyalty appeared first on The Financial Brand. Understanding the customer journey as consumers move from shopper to buyer of financial services can improve sales and loyalty.

Digital Banking 25

Digital Banking Branding Customer Experience Marketing Strategies 25

The Financial Brand

JUNE 13, 2018

Financial marketers must automate customer communications with messages that are personalized and customized for the stage of the customer's journey. The post Marketing Automation and Personalization Critical in Digital Banking Relationships appeared first on The Financial Brand.

Marketing Automation 25

Marketing Automation Digital Banking Marketing Branding 25

Gonzobanker

MARCH 6, 2018

Much like a bank that over-concentrates itself on commercial real estate lending, banks that rely too heavily on physical channels for consumer and business customers risk attrition, lost revenue and increased expenses. Consider these numbers from PwC’s 2017 Digital Banking Consumer Survey : ?

Strategy 85

Strategy Marketing Mobile Trends 85

Lars Markull

MAY 23, 2020

It started with small projects around Open Banking but quickly increased to supplier selection and integration, early product development, go-to-market strategy and strategic partnerships. Therefore, I switched into a freelance role and I started working with FinTech companies in my network.

Fintech 52

Fintech Lending Marketing Strategies Digital Banking 52

PYMNTS

FEBRUARY 21, 2019

The changes to the business model, which included a move to SaaS-based managed services as well as a new digital sales and marketing strategy, have given the firm tailwinds to see deal flow grow by 20 times across a time frame of three years. Moving Forward.

Fintech 189

Fintech Financial Technology Technology Industry 189

The Financial Brand

OCTOBER 3, 2023

For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose. This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand.

social media 38

social media Strategy Branding Marketing 38

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

APRIL 30, 2017

The 2017 Financial Marketing Trends report, sponsored by Deluxe, provides an unequaled perspective into the allocation of budgets, prioritization of strategies and the challenges faced by financial marketers. As has been true with all of the Digital Banking Report research […].

Marketing 33

Marketing Strategy Digital Banking Trends 33

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

Lars Markull

MAY 23, 2020

It started with small projects around Open Banking but quickly increased to supplier selection and integration, early product development, go-to-market strategy and strategic partnerships. Therefore, I switched into a freelance role and I started working with FinTech companies in my network.

Fintech 40

Fintech Lending Marketing Strategies Digital Banking 40