Digital Banking Marketing Marketing Automation 
Gonzobanker
OCTOBER 13, 2020
Cornerstone’s Growth Engine Framework illustrated below summarizes common measurements used to monitor the digital customer through the capture, acquire and nurture stages of relationship development. The bank should monitor app store ratings versus the competition, looking at the median on both Apple and Android devices.
Bank Innovation
MAY 15, 2019
Banking technology giant Finastra has hired Mark Miller as chief financial officer. Miller previously served as chief financial officer at Marketo, a marketing automation software company that was acquired by Adobe in October 2018. He replaces Rob Binns, who recently stepped down from the role.
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Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot.
The Financial Brand
JUNE 13, 2018
Financial marketers must automate customer communications with messages that are personalized and customized for the stage of the customer's journey. The post Marketing Automation and Personalization Critical in Digital Banking Relationships appeared first on The Financial Brand.
Gonzobanker
JUNE 26, 2019
Digital & Marketing. Credit Union of Texas used MuleSoft ( purchased by Salesforce last year ) to tackle digital banking improvements. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications.
Gonzobanker
MAY 14, 2018
Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix.
Gonzobanker
DECEMBER 5, 2018
Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. And, in a hypercompetitive and rising rate environment: Better money.
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