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And as a result, we eliminated a lot of physical pages that Google could crawl because when a new page is created with Ajax, it doesn’t create a new URL, and so the user still was getting what they wanted, if they wanted the color red for something, or color blue or brown or whatever, but Google wasn’t seeing another page to crawl.
As a result, one key area for you is to understand the search query space, and that full search query space that’s being used by potential prospects for your site, so you can target capturing them from Google. Integrate it into the way that you run your digitalmarketing campaigns, and ROI will follow.
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