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The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

Perficient

In this video, Matt Ruud, Director of Digital Marketing at Perficient, and Eric Enge, Principal of Digital Marketing, walk through the first step in the four steps to a successful site migration, Plan. Or is it going to be so long that you have to continue to grow your market share? It was awesome. Matt: Very cool.

Video 294
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How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

ForwardBanker

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. The post How Outsourcing Can Help You Build a World-Class Financial Marketing Organization appeared first on Deluxe FI.

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This Week In Payments: Saving Small Business

PYMNTS

And while the advances directly related to payments and commerce are notable in terms of how quickly technologists rolled them out, Helekar told Webster that firms are building out these digital advances into the wider worlds of marketing and customer acquisition. Closing The Cash-Flow Gap .

Payments 176
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Rebeca Romero Rainey: Tell your incredible story

Independent Banker

Craft your message using the ICBA Marketing & Communications Toolkit, found at. To help you get that message out, we’ve updated the Marketing & Communications Toolkit. This valuable ICBA member-only tool is designed to help you leverage local media, along with traditional and digital marketing channels, to tell your story.

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Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

ForwardBanker

Some say digital is the only way to go. They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy? appeared first on Deluxe FI.

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Which Channels Financial Marketers Need to Budget for in 2020

The Financial Brand

Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget gantlet. The post Which Channels Financial Marketers Need to Budget for in 2020 appeared first on The Financial Brand.

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Digital Marketers Banking on Mobile, Social Channels

The Financial Brand

According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.