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Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing. Financial marketers have advanced their marketing strategies and implemented new techniques and channels to their mix.
Remember, Lending Club’s claim to fame, as all of the online lenders, was their technology prowess at building systems that could take data and mash it up and make better decisions, faster. “There hasn’t been a geolocation social platform that can lure so many people all at once.”
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