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Well, I mean the big thing is to make smart decisions with, as best you can, a uniform way for coming up with what you think the ROI is going to be across different channels and technologies. So, if you want to do email for the first time, choose your technology. You might only have one shot to get it right.
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Remember, Lending Club’s claim to fame, as all of the online lenders, was their technology prowess at building systems that could take data and mash it up and make better decisions, faster. As was reported earlier in the week, it seems that the secret sauce has turned sour.
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