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Credit Unions Encouraged To Get Aggressive With Digital Strategies

PYMNTS

I think with those Prime Day debit users were really more motivated by the Prime Day sales and by Prime Day and the [interest] that comes with the event and those perceived savings,” Phillips said. She said CUs don’t need to plan for a digital holiday shopping season — it’s already here. Don’t be too shy or too conservative.

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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

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Feeling Stuck in Your Digital Transformation? Start with Empathy and Dumplings

Perficient

As organizations continue daily adjustments in response to pandemic-related market shifts and customer expectations existing internal alignment challenges compound. The compounded alignment challenges multiply when digital strategy transformation activities are layered on. In short, progress.

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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

The Swedish home furnishings retailer is planning to cut back on its catalog emphasis and has canceled plans for some new retail locations in an effort to improve its eCommerce platform and digital customer service. DHL Supply Chain, a unit of Deutsche Post DHL Group, will operate the center.

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Mastercard’s Vosburg Sees Consumer Spending Changes

PYMNTS

But he noted that “while this is a very dramatic short term event, we continue to be focused on the longer term and executing to continue to grow our market share and execute on our digital strategy, which is now more important than ever.". In the U.S., he said, trends have been relatively consistent.

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Geneva Car Show Canceled; Automakers Plan To Go Digital

PYMNTS

As carmakers were forced into contingency planning, digital strategies emerged as a means of saving a portion of their marketing activities. However, it was noted that automakers are seeking methods to reduce costs and better target their marketing efforts.