article thumbnail

Credit Unions Encouraged To Get Aggressive With Digital Strategies

PYMNTS

She said CUs don’t need to plan for a digital holiday shopping season — it’s already here. Instead, they already need to be digitally engaging their members. The spend is happening now, which is why a strong digital strategy is critical,” Phillips said. “If Don’t be too shy or too conservative.

article thumbnail

Bombas: Socking Up With A DTC Digital Strategy

PYMNTS

As it heads into 2020, however, the question Bombas is tackling is how to do more with that in terms of the digital experience. The company believes it has achieved a lot of transparency with its customer base when it comes to its products, getting its philanthropic message out there, and the cost it pays in terms of items and tax.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Podcast] What If? So What? Episode 3: What if You Could Do 5 Years of Digital Marketing in 6 Months

Perficient

As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She specializes in digital experience, retail, and digital. In Episode 3 of the What If?

article thumbnail

[Podcast] WISW Episode 5: What if You Could Deliver Anything as Soon as it Was Valuable?

Perficient

He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics.

Strategy 493
article thumbnail

Perficient Named in Forrester’s Digital Transformation Services Landscape, Q3 2023

Perficient

We implement the Envision Strategy Framework , a continuous and adaptive process that feeds real-world insights back into strategic decisions. This framework is informed by customer empathy and grounded in executional know-how. We put customers at the center of our digital strategy formulation process.

article thumbnail

Perficient Launches New Business Podcasts on iTunes, Spotify

Perficient

This podcast discovers what’s possible with digital and figures out how to make it real in your business. In Season 1, hosts Jim Hertzfeld and Kim Williams-Czopek, members of Perficient’s Digital Strategy team, interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”

article thumbnail

MasterCard CFO On Its Digital Strategy

PYMNTS

Turning attention to the merchant side, she continued: “We are focused on how to make it as easy as possible for the merchant to be putting up that button, MasterPass, on their website, and then, in the physical space, we know, of course, that the MasterPass can be used from an NFC capability point of view.