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With over 25 years of digital agency leadership experience, he specializes in Mobile Product Management, Mobile Strategy, and Customer Experience. Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. Kim Williams-Czopek is a Director of DigitalStrategy at Perficient. Meet the Hosts.
How to Get There. Choosing the right digital partner requires coming to terms with what your customer’s needs are, the unique qualities of your brand, and your organization’s ability to deliver on the brand promise. Let Perficient help you on your digital transformation journey.
“Without strong CX leadership to champion the company’s initiatives and set cross-departmental goals, CX efforts typically stagnate, devolve, and disintegrate. ” If the answer is not good, then look at leadership as the first step. Reality: Only 35% of companies have a C-Level sponsor for CX. ” Pega Study.
When you determine what these items are and what it means financially to your business, you can define an investment strategy. With a clear understanding of financial gain, you can create a return-on-investment model that supports your business case and demonstrates to leadership that this makes sense.
Under GDPR and CCPA, CMOs need to understand the current landscape of customer data privacy and data collection transparency laws and, moreover, how to address the experience of asking for and then acting on information captured so as not to alienate and lose customers they fought so hard to win. How to Get There.
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By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. It’s unfair to fault Quibi’s leadership for failing to anticipate a global pandemic. The FBM is made up of three primary factors — Motivation, Ability, and a Prompt (MAP).
A survey conducted late last year found that 75 percent of charities had in their employ “very few digitally skilled people,” and that 77 percent of charities rely on boards and other leadership for guidance about how to navigate the expanding world of digital commerce and payments.
I can’t get enough of innovation and digitalstrategy. My 30 year career started in merchant e-commerce technology, with numerous product management/leadership/launch roles before moving over to product-innovation research some fifteen years ago. I have a lot to learn!
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The company also lacked a cohesive vision that promoted collaboration between digital and the traditional corporate structure.” ” This company had an online presence generating data, but lacked leadership or a vision around how that online presence should work or how that data could truly benefit its core business.
With a greater emphasis on leadership and strategic tracks in marketing content, and the flexible format of a virtual conference (content is available to attendees through December 31), marketers were given the best of both worlds. So, how can Social Assurance help? By providing you the resources you need.
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