Perficient

JUNE 24, 2023

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth.

Tools 251

Tools Analytics Digital Strategies System 251

PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Big brands like J.Crew and Macy’s have cut marketing spend, leaving the door open for startups and smaller D2C brands.

Retail 130

Retail How To Branding Strategy 130

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. How to determine if your priorities or investments should change.

Marketing 294

Marketing Branding Data Industry 294

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. How to Get There. For example, let’s say you sell pickup trucks. And you might be right.

Video 322

Video Tools Digital Strategies Marketing 322

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”. By Amy Geist.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Is Still Falling Short, But How to Do Better Is Clear appeared first on The Financial Brand. And what must banks and credit unions do to finally show better results from their digital marketing efforts? What's the holdup? Our research offers some insight.

How To 35

How To Marketing Branding Digital Strategies 35

Perficient

JULY 31, 2020

As organizations continue daily adjustments in response to pandemic-related market shifts and customer expectations existing internal alignment challenges compound. The compounded alignment challenges multiply when digital strategy transformation activities are layered on. So do the people on your teams. In short, progress.

Digital Strategies 373

Digital Strategies Meeting Tools Strategy 373

Perficient

NOVEMBER 30, 2020

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Gonzobanker

JULY 20, 2022

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

Digital Strategies 168

Digital Strategies Strategy Leadership Customer Experience 168

PYMNTS

APRIL 10, 2020

For corporate end-users, this means no longer having to preemptively advise the bank on how to segment their payment files based on where transactions need to go or how the corporate wants them to be made. “The customer should just send the payment without having to think about how to route it.

Technology 360

Technology Company Operations Payments 360

Perficient

OCTOBER 26, 2020

While availability of 5G coverage is still limited in the United States, businesses should consider how to start building capabilities and products that leverage 5G now. Consumer markets have tried to deliver Immersive and personalized customer experiences with fits and starts, but with limited success. Video/Live Streaming.

Video 476

Video United States Apple Innovation 476

FICO

MARCH 28, 2023

While most marketers were comfortable using data and had access to a wide variety of data types, there was an interesting disconnect. Your ‘Digital Teams’ have become the productivity backbone of your digital strategy. This points to a bigger issue. Innovation and efficiency can go together.

How To 52

How To Analytics Data Strategy 52

PYMNTS

JANUARY 20, 2021

Matt Carpenter, senior vice president and market director of Elan Financial Services , explores how his firm has responded to the drastic changes the pandemic has brought to the financial landscape and the world at large. "We The COVID-19 pandemic has drastically changed the world, our lives and our businesses — possibly forever.

Payments 178

Payments Innovation Tools Cards 178

PYMNTS

MAY 26, 2017

Today, he added, there is what he described as a “Henry Ford” problem with eProcurement offerings on the market: “You can have it in any color, as long as it’s black.”. “When you go in assuming you can make a one-size-fits-all solution work, you open yourself up to a myriad of instances where there could be failure,” he said.

How To 109

How To Strategy Industry Digital Strategies 109

Filene

DECEMBER 21, 2017

In this session, Filene’s Digital Strategist Cat Fitzgerald, will show you: Why you should be less interested in counting how many users come to your site and more interested in using metrics to understand their actual behavior and interests. How to decide which metrics to track based on the goals of your organization.

Digital Strategies 28

Digital Strategies Strategy How To Branding 28

Perficient

JULY 27, 2020

how will you justify it? This should include defined and measurable outcomes, definition of a program, and a roadmap on how to get there. You may have a great strategy and approach but the actions of your competitors must be taken into account. Our Digital Strategy team has a great approach in this with Now, New, Next.

Strategy 332

Strategy Course Digital Strategies Technology 332

PYMNTS

MAY 27, 2020

” A Digitization Strategy. ” “How to change business processes to adjust to market demands, how to make a website, how to accept payments digitally, how to market — these are all questions that offline businesses have to answer fast,” he said. .”

Online 179

Online Payments User Experience How To 179

Perficient

JUNE 22, 2020

The client needs to develop a narrow strategy for market awareness and customer acquisition, which is where we will focus the effort. The goal is to build the same snapshot we took of your experiences across the broader market, and along the way discover a few potential experiences that you’ve considered and inspirations for new ones.

Customer Experience 531

Customer Experience Comparison Strategy social media 531

PYMNTS

MARCH 16, 2018

A lot of market data. A lot of brands are having a hard time keeping up with the pace of consumer changes,” StyleSage ’s Director of Marketing and Digital Strategy Elizabeth Shobert told PYMNTS in an interview. An International Market. That’s how people shop,” Shobert said. That’s how they think.”.

Analytics 162

Analytics Branding Retail Trends 162

PYMNTS

JANUARY 11, 2021

Digitization was no longer simply a benefit, but a necessity — and according to Georgakopoulos, treasurers had an important seat at the leaders' table to guide the enterprise toward greater agility, expansion into new markets and customer segments, and an overall optimized financial strategy.

Payments 198

Payments Strategy Fintech Tools 198

PYMNTS

MARCH 20, 2018

“Digital is forcing sweeping changes in corporate banking, and institutions will need to adapt or see their competitiveness and market share steadily spiral down over the next few years,” warned BCG Senior Partner Dr. Carsten Baumgärtner in a statement. The financial stakes are very high,” he continued.

Boston 109

Boston Survey Digital Strategies Regional 109

Perficient

JUNE 30, 2020

In my last post, I shared the primary insights you need to pull together a Now/New/Next portfolio and get started on making sense of where you stand in the market. In this post, I’ll share how to use those insights to make sense of what to do about it. . The Approach. Now the 70, 20, 10 split is not a hard and fast rule.

Innovation 348

Innovation Resources Trends Strategy 348

Perficient

DECEMBER 10, 2020

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. Customer experience professionals are going to be challenged to identify these customers and how to deal differently with each group. Expectations vs Reality.

Customer Experience 340

Customer Experience Leadership Study Groups 340

PYMNTS

JUNE 11, 2018

Less than half of the corporate banks surveyed by BCG said they had a clear digital strategy, while 86 percent admitted that their institution’s complex infrastructures present barriers to digitization. One technology startup, Devo, secured $25 million for its products and services in this market. ”

Data 100

Data Management Analytics Compliance 100

Insights on Business

MARCH 6, 2019

Gartner credits this to the “maturation” of AI capabilities and how rapidly AI has become an “integral part” of digital strategies. [2] 2] How do you do better predictions, how do you automate things you don’t want to do, how do you optimize your business? Digital humans by UBS and U Bank [6].

Customer Experience 195

Customer Experience System Management Digital Strategies 195

PYMNTS

NOVEMBER 12, 2019

Innovation in the accounts payable (AP) space continues to expand, with FinTechs looking to capture their piece of a growing market driven by businesses’ desire to digitize their operations. billion valuation.

Innovation 124

Innovation Digital Strategies Payments Tools 124

Social Assurance

AUGUST 28, 2014

Many financial marketers head to conferences to learn the changing needs of financial services and how to appeal to a larger customer-base. One of the things I will be sharing at the ABA conference in Orlando is how to test with your customers. Engagement Marketing AB Testing Digital Strategy' A/B Testing .

Marketing 17

Marketing Conference Digital Strategies Course 17

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

Insights on Business

MAY 12, 2017

Their challenge, of course, will lie in how to sustain that focus as they expand services and product offerings under growth pressure. The cultural strategy, nimble operating models, and traction with niche customer bases mean that emerging fintechs can help established firms penetrate new and adjacent markets.

Customer Experience 154

Customer Experience Fintech Analytics New York 154

PYMNTS

APRIL 16, 2019

Digital payments promise to play a significant role in rebuilding, as will other digital technology – at a time when charities and fundraising efforts around the world are still struggling to make the most of digital marketing and payment methods.

Payments 182

Payments Chicago Strategy Digital Strategies 182

PYMNTS

NOVEMBER 19, 2019

Mesh focuses on enabling smaller vendors in emerging markets to accept digital B2B payment methods in an effort to broaden their potential customer pools, helping those firms to process payments through their existing payment acceptance platforms.

Cards 101

Cards Strategy Payments Technology 101

Cisco

OCTOBER 19, 2020

Successful business resilience: How it ensures employee safety, operational continuity, and excellence in customer service. Reinventing applications: How to connect application performance with the experience of the new digital consumer.

User Experience 71

User Experience America Security Digital Banking 71

PYMNTS

DECEMBER 15, 2017

So, one might think it would be a no-brainer for luxury brands, which have such a legacy presence in the market, to be all over the latest storytelling modes, with exciting new ways to draw consumers into their rich and storied history. She doesn’t know what some of the products are for or how to apply them.

Retail 129

Retail Branding Mobile Tools 129

South State Correspondent

MAY 18, 2023

Led by our Chief Data Architect and SVP of Digital Strategy , the effort was a lesson in how to be more innovative and work together to achieve the sole goal of the customer experience. Using keywords, clear headings, graphics with alt tags, short sentences, defined jargon, and formatting all help improve generative AI models.

US 195

US Training Examples Data 195

PYMNTS

JULY 22, 2016

Mastercard’s overall digital strategy looks to the future of digital payments as Masterpass going across all channels to enable payment connections for how consumers live, work and play – basically it’s a vision of Masterpass doing everything payments. It has often been suggested that that small number of U.K.

Payments 100

Payments Mobile Strategy Digital Strategies 100

Cisco

APRIL 7, 2019

It’s clear retail banks need to adapt to emerging trends to stay relevant in today’s market. Mobile-first banking is an immediate driver of digital strategy. According to Joe Sullivan, CEO of Market Insights, Inc., “We How to deal with Big Data: 1. Consumers crave a customized experience. Triage legacy systems.

Trends 64

Trends Cyber Security Big Data Analytics 64