Perficient

NOVEMBER 30, 2020

Under GDPR and CCPA, CMOs need to understand the current landscape of customer data privacy and data collection transparency laws and, moreover, how to address the experience of asking for and then acting on information captured so as not to alienate and lose customers they fought so hard to win. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

NOVEMBER 20, 2020

How to Get There. However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content. The ability to create these highly individualized experiences is not only possible through synthetic visual content creation, but worth the minor investment.

Video 322

Video Tools Digital Strategies Marketing 322

Gonzobanker

JULY 20, 2022

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

Digital Strategies 171

Digital Strategies Strategy Customer Experience Leadership 171

Perficient

SEPTEMBER 29, 2020

In this webinar, Eric Enge (Principal, Digital Marketing at Perficient) and Jim Hertzfeld (Chief Strategist, Digital at Perficient) discuss: How marketers have already adapted and where they see the most opportunity moving forward. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294