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Among the flurry of soft drink, fast food and big-bank online campaigns, financial social media expert Amy McIlwain sees a tremendous opportunity for community banks to have their voice heard. If you’re an online bank or are simply looking for younger, more millennial-type customers, Twitter and Instagram are strong platforms to use.
Key People: Anthony Gregorio, Innovation Lab Senior Manager; Prat Vemana, VP Online; Albert Vita, Director of Strategy Insights. Walmart’s innovation lab is designed to help them stay competitive in the increasingly online and mobile world. The Home Depot — The Home Depot Innovation Center. Founded: 2015.
A keen industry mind who banks the highest tweets-per-minute ratio of anyone out there, Bradley departed his VP digitalstrategy position at California’s $3B Mechanics Bank to be North American head of innovation for $77B and Top 20 worldwide bank Santander. The “How Twitter Can Advance Your Career” Award – Bradley Leimer.
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