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3 Fundamentals Every Digital Strategy (Still) Needs

Perficient

executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies are shifting resources to create better digital interfaces and more engaging digital experiences.”. Becoming digital is the best way to keep pace with changing market realities and customer expectations.

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[Podcast] WISW Episode 5: What if You Could Deliver Anything as Soon as it Was Valuable?

Perficient

With over 25 years of digital agency leadership experience, he specializes in Mobile Product Management, Mobile Strategy, and Customer Experience. Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. Kim Williams-Czopek is a Director of Digital Strategy at Perficient. Meet the Hosts.

Strategy 493
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8 Trends for Healthcare in 2021

Perficient

Business Insider Intelligence / Research and Markets. With so much call for transformation, it’s vital to resist the pull of “shiny object” point solutions and to first build a fully-considered digital strategy. Explore our thought leadership and connect with us to learn more today.

Trends 618
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TaskRabbit Acquisition Is Latest Move In Ikea’s Digital Strategy

PYMNTS

Between Ikea’s recent shift to electric car transportation and infrastructure at its 389 retail locations and the release of its new augmented reality app Ikea Place, which lets customers virtually try out furniture pieces in their homes, it’s clear that the push toward digital has become a priority for the company. In the U.K.,

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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

financial institution executives surveyed for What’s Going On In Banking 2022 , 19% of community banks and 10% of credit unions had not launched a digital transformation strategy prior to this year, and another 15% had no plans to do so. What Does a Digital Product Manager Do? Take Ownership of Your Digital Transformation!

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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378