Perficient

JANUARY 26, 2022

When I asked Kevin Colletti, a digital strategist at Perficient whose past roles included head of digital strategy at ING (now Voya), what set companies like TD Bank apart from some of its competitors, he said, “It comes down to a few things that fall under what we at Perficient call ‘journey science.’

Customer Experience 484

Customer Experience Strategy Digital Strategies Analytics 484

Perficient

JANUARY 26, 2022

When I asked Kevin Colletti, a digital strategist at Perficient whose past roles included head of digital strategy at ING (now Voya), what set companies like TD Bank apart from some of its competitors, he said, “It comes down to a few things that fall under what we at Perficient call ‘ journey science.’

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

Cisco

MAY 5, 2021

Before 2020, traditional financial enterprises were already focusing on digital transformation initiatives—both as an effort to improve customer experiences and a need to adapt to survive. Meeting customers where they are has been a common phrase and goal that customers share with us.

Customer Experience 117

Customer Experience Branding Tools Strategy 117

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Believe us when we say we get “experience,” but hard-nosed bank execs are looking at their resource spend and increasingly (and rightly) saying, “Show me the money.

Fraud 103

Fraud Austin Fintech Lending 103