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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Well one of the biggest challenges right now is humanizing the digital experience. The Situation.

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Credit Unions Encouraged To Get Aggressive With Digital Strategies

PYMNTS

She said CUs don’t need to plan for a digital holiday shopping season — it’s already here. Instead, they already need to be digitally engaging their members. The spend is happening now, which is why a strong digital strategy is critical,” Phillips said. “If Don’t be too shy or too conservative.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

Always choosing to go against the grain, Jon Bostock has consistently succeeded at the toughest challenges presented by companies both large and small. Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient and works with clients to make their customers and stakeholders happy by delivering insanely great digital experiences.

Branding 441
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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. The bot would talk to the customers like a friend on the phone.

Branding 294
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PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST]

Bank Innovation

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378
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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

Nordstrom , the Seattle-based fashion retailer, has aggressively pursued changes in both its in-store presentation to customers and its drive to improve its omnichannel approach with changes to its digital operations. has done about $1 billion in mobile sales and had more than 800 million unique daily visitors to its site.