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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

Financial institutions that best leverage digital strategies and technologies in innovative ways will create new value for consumers and businesses. When Scott and I started to put together the presentation it was a challenge to try to hit on the hot trends in humanizing the digital experience while keeping it to an hour presentation.

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[Podcast] What If? So What? Episode 3: What if You Could Do 5 Years of Digital Marketing in 6 Months

Perficient

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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TymeBank’s AI-Powered Chatbot Key to Low-Cost Digital Strategy

Bank Innovation

Digital bank TymeBank and conversational banking technology provider Finn AI have teamed up to bring a low-cost, AI-powered experience to underserved consumers as well as small and micro businesses in emerging markets.

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How Analytics Can Help Fashion Brands And Retailers

PYMNTS

A lot of market data. A lot of brands are having a hard time keeping up with the pace of consumer changes,” StyleSage ’s Director of Marketing and Digital Strategy Elizabeth Shobert told PYMNTS in an interview. Historically, large retailers tend to move more slowly. An International Market.

Analytics 162
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294
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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

Traditional retail locations, ranging from fashion and home furnishings to hardware and department stores, have been forced to make significant changes in the face of heightened competition from eCommerce giants like Amazon and omnichannel powerhouses, like Walmart and its online unit, Jet.com.