Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Perficient

JUNE 22, 2020

The client needs to develop a narrow strategy for market awareness and customer acquisition, which is where we will focus the effort. Do you have a tool to find a dealer? Ideas begin to take shape: “What if we had a scheduling tool that looked like their reservation tool?” The Voice of the Market .

Customer Experience 531

Customer Experience Comparison Strategy social media 531

Perficient

AUGUST 20, 2020

from improving the content experience to new analytics tools and evolving to a stronger integration with Content Hub.? . With the release of Sitecore 10, our digital and content strategists at Perficient wanted to dig into the new features. To start, Rick Bauer, a Sitecore Digital Strategy MVP, updated us on Content Hub.

Analytics 322

Analytics Digital Strategies Strategy Marketing 322

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

Perficient

NOVEMBER 6, 2020

Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments. Teams need to build organizational consensus and alignment and justify investments in digital products before they can actually create them.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

SEPTEMBER 10, 2020

Companies’ digital strategies must take a data-driven approach to provide meaningful insights at the right time to the right person in the right platform. Analytic tools are now readily available as SaaS services in app stores and can be spun up in minutes by a non-technical user.

Analytics 322

Analytics Data Tools Examples 322

Perficient

NOVEMBER 12, 2020

The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their web site and that they needed to make sure these customers got there. Imitation is the sincerest form of flattery, but in the case of digital experience design, it’s a quick way of getting a product off the ground.

How To 508

How To Branding Customer Experience Industry 508

PYMNTS

APRIL 10, 2020

Corporate clients are increasingly driving FIs’ modernization efforts, with small and medium-sized businesses (SMBs) demanding mobile banking services, and larger corporates seeking bank tools that can seamlessly integrate with their own back-office platforms.

Technology 360

Technology Company Operations Payments 360

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”.

UX 332

UX Meeting Data Groups 332

Perficient

FEBRUARY 25, 2021

Such tools are critical to support learning at scale so digital teams can develop the personalization and relevance customers expect. Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before.

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

MARCH 16, 2018

A lot of market data. A lot of brands are having a hard time keeping up with the pace of consumer changes,” StyleSage ’s Director of Marketing and Digital Strategy Elizabeth Shobert told PYMNTS in an interview. An International Market. What does it take for a fashion brand to stay on top of the trends?

Analytics 162

Analytics Branding Retail Trends 162

PYMNTS

JANUARY 20, 2021

Matt Carpenter, senior vice president and market director of Elan Financial Services , explores how his firm has responded to the drastic changes the pandemic has brought to the financial landscape and the world at large. "We Throughout the pandemic, payments have been an invaluable tool to connect, support and enact change.

Payments 178

Payments Innovation Tools Cards 178

PYMNTS

NOVEMBER 24, 2020

Consumers’ pivot to online ordering affords a massive opportunity to QSRs that could help them engage with and retain millions of customers, but restaurants must carefully consider how individuals in different regions and of varying ages are using online and mobile ordering options as well as the tools they value. percent of U.S.

Online 142

Online Mobile Digital Strategies Strategy 142

PYMNTS

JANUARY 11, 2021

Digitization was no longer simply a benefit, but a necessity — and according to Georgakopoulos, treasurers had an important seat at the leaders' table to guide the enterprise toward greater agility, expansion into new markets and customer segments, and an overall optimized financial strategy.

Payments 198

Payments Strategy Fintech Tools 198

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

JUNE 8, 2020

B2B payments technologies can be seamlessly integrated into businesses’ existing back offices with minimal disruption, and it’s an achievement that has not only opened the door for smaller firms to adopt technology, but has led more businesses to buy — not build — when developing their digitization strategies.

Payments 159

Payments Community Tools Digital Strategies 159

PYMNTS

DECEMBER 23, 2020

consumers and 490 restaurant operators looking for digital strategies that help deliver improved experiences and boost average unit volumes. Finding revenue declines among smaller indie operators, the new research makes the observation that the more digital one becomes now, the better off they are going forward. “Our

Mobile 207

Mobile Comparison Digital Strategies Operations 207

PYMNTS

DECEMBER 5, 2019

The Tracker also delves into the different ways restaurants are adding tools powered by artificial intelligence (AI) to their ordering portfolios. As customers expect more convenient ordering and delivery experiences, several restaurant chains are turning to automation to make digital order fulfillment more seamless.

Innovation 131

Innovation Houston Metro Mobile 131

PYMNTS

JANUARY 2, 2020

The challenge for credit unions (CUs), she said, is in knowing that APIs aren’t by themselves a digital strategy — the idea that one can easily flip on function via an API can lull leaders into a false belief that tapping into tech to better serve the customer base is as easy as turning on a light. .

Innovation 142

Innovation Digital Strategies Strategy Trends 142

PYMNTS

DECEMBER 3, 2020

Goldenberg discussed some of the biggest challenges, pain points and opportunities his firm has seen amid the pandemic and explored how CFOs within businesses of all sizes and industries can be strategic about the technologies they choose to implement to mitigate pandemic-related volatility and future-proof for a post-pandemic market.

Fintech 181

Fintech Technology Payments Tools 181

PYMNTS

JUNE 26, 2020

But for many of them, this has also been an opportunity for them to really develop their digital strategies. That relates to storefronts, that relates to collaborating and being able to work remotely, and it also relates to digital payments. The Bigger Expansion Picture . Closing The Cash-Flow Gap .

Payments 176

Payments Software Trends Digital Marketing Channels 176

PYMNTS

JUNE 28, 2016

Reports said D3 raised $10 million from West Partners for its digital SME and consumer banking tool, which is extended to existing financial institutions that want to strengthen their digital banking services for SME customers. ” Efforts to keep up with demand, he added, are what attracted investors.

Security 100

Security Tennessee Analytics Digital Banking 100

PYMNTS

JULY 24, 2020

On top of acting as a key component of their enterprises’ broader payments and workflow digitization strategies, procurement departments are also central to optimizing spend and strengthening supplier relationships. Procurement teams have a lot on their plate. ” Combating Risk Through Technology.

Strategy 175

Strategy Resources Digital Strategies Risk Management 175

PYMNTS

NOVEMBER 3, 2020

For SMBs that are struggling amid market volatility, the ability to seamlessly generate invoices with a link to pay not only means time saved but could also support faster payments. According to Yakov, it can certainly support digitization of B2B payments, with SecurePay able to support both ACH and card transactions.

Online 150

Online Groups Fintech User Experience 150

PYMNTS

MAY 27, 2020

Banks, FinTechs and small business solution providers have rallied around the effort to ease the digitization transition. ” A Digitization Strategy. ” As the report explores, it’s an immediate priority for SMBs across industries to adjust their business models for a digital platform. ”

Online 179

Online Payments User Experience How To 179

PYMNTS

NOVEMBER 12, 2019

Innovation in the accounts payable (AP) space continues to expand, with FinTechs looking to capture their piece of a growing market driven by businesses’ desire to digitize their operations. Stampli Eyes Invoices as Supplier Collaboration Tools. billion valuation.

Innovation 124

Innovation Digital Strategies Payments Tools 124

PYMNTS

MAY 25, 2017

We are continually impressed by the support provided, from deployment planning to installation services, marketing communications and consumer research. In addition, Five Star will be able to access other tools like digital advertising, premier loyalty rewards programs and nutritional information, via the ePort Connect platform.

Technology 101

Technology Retail Digital Strategies Leadership 101

PYMNTS

DECEMBER 15, 2017

So, one might think it would be a no-brainer for luxury brands, which have such a legacy presence in the market, to be all over the latest storytelling modes, with exciting new ways to draw consumers into their rich and storied history. Now, they are increasingly realizing that their customers are on digital platforms using digital tools.

Retail 129

Retail Branding Mobile Tools 129

BankInovation

AUGUST 24, 2023

In the rapidly evolving world of banking and financial services, Agile and DevOps methodologies have emerged as essential tools to drive innovation and stay ahead of the competition.

Software 98

Software Tools Innovation Industry 98

PYMNTS

DECEMBER 13, 2019

by regulatory initiatives (designed to spur competition in small business banking, open up the market to new challenger banks and support marketplace lending platforms), the bank loan is often the first place small business owners look when in search of capital. Traditional bank loans remain the undisputed leader in small business lending.

Capital 132

Capital Lending Strategy Community 132

PYMNTS

DECEMBER 15, 2017

Though there will be other use cases down the road, Mastercard’s head of prepaid and inclusive growth for North America markets, Solana Cozzo , said in a recent interview with Karen Webster that the company wanted to start with millennials since this demographic does not have an easy on-ramp into the financial mainstream.

Millennials 134

Millennials Management Cards Security 134

PYMNTS

SEPTEMBER 10, 2019

But, as is the case with so much in banking, technology can make the ATM a potent tool for customer engagement — boosting ROI, too — if financial institutions (FIs) leverage a holistic approach with the machines themselves, with a focus on self-service use cases. “So

ATM 158

ATM Examples Course Strategy 158

PYMNTS

JUNE 11, 2018

Less than half of the corporate banks surveyed by BCG said they had a clear digital strategy, while 86 percent admitted that their institution’s complex infrastructures present barriers to digitization. One technology startup, Devo, secured $25 million for its products and services in this market. ”

Data 100

Data Management Analytics Compliance 100

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 31

Tools Marketing Compliance Branding 31

Insights on Business

JULY 1, 2019

The former was the domain of customer care professionals, contact center managers, marketing leaders and digital strategy teams with the goal of helping streamline and simplify products and services, as well as ensure proper resolution of customer issues post-purchase. Seeing customer feedback as a data source.

Compliance 96

Compliance Customer Experience Analysis Data 96

PYMNTS

APRIL 18, 2017

“As the pace of digital change is accelerating daily, last-mile delivery companies will need to leverage digital solutions to remain relevant and competitive in a fast-changing market,” the executive said in a statement. But compared to high-tech, communications, banking, utilities and retail, post and parcel falls flat.

Big Data 100

Big Data Survey social media Industry 100

PYMNTS

JULY 24, 2018

The biggest time-waster linked to spreadsheets in the treasury department is using the tool to establish global cash positions, analysts noted, while treasury-related accounting tasks and cash forecast generation followed close behind. Goldman Sachs said the data, however, signals roadblocks in corporates’ digitization strategies.

Survey 102

Survey Analytics Data Digital Strategies 102