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Credit Unions Encouraged To Get Aggressive With Digital Strategies

PYMNTS

She said CUs don’t need to plan for a digital holiday shopping season — it’s already here. Instead, they already need to be digitally engaging their members. The spend is happening now, which is why a strong digital strategy is critical,” Phillips said. “If Don’t be too shy or too conservative.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 146
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Generative AI – 7 Lessons That Tate Taught Us

South State Correspondent

Led by our Chief Data Architect and SVP of Digital Strategy , the effort was a lesson in how to be more innovative and work together to achieve the sole goal of the customer experience. Training time gets reduced, productivity increases, and employees provide more accurate and helpful answers.

US 195
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15 Twitter accounts every bank executive should follow

Abrigo

3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks. His Tweets mix news about middle market, small business and business internet banking with occasional pop culture references. It often Tweets columns tied to breaking news and statistics.

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What customer complaints can tell you about your experience (and your compliance)

Insights on Business

The former was the domain of customer care professionals, contact center managers, marketing leaders and digital strategy teams with the goal of helping streamline and simplify products and services, as well as ensure proper resolution of customer issues post-purchase.