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This is especially true for digitalexperiences where the userexperience will dominate the customer experience more than any single factor. Customers want a well-thought out, engaging userexperience that solves their problems and helps them get things done.
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Chance-Chin elaborated on her bank’s digitalstrategy, which combines modern technology with close customer relationships. "We We are looking at everything from online account opening to our banking platform's userexperience.
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