Gonzobanker

JULY 20, 2022

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

Digital Strategies 168

Digital Strategies Strategy Leadership Customer Experience 168

Perficient

JANUARY 26, 2022

When I asked Kevin Colletti, a digital strategist at Perficient whose past roles included head of digital strategy at ING (now Voya), what set companies like TD Bank apart from some of its competitors, he said, “It comes down to a few things that fall under what we at Perficient call ‘ journey science.’

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

Perficient

NOVEMBER 30, 2020

So do today’s CMOs need to be part brand whiz, part creative director, part data scientist, part lawyer, part UX designer, part…? Digital transformation is business transformation and the CMO role isn’t the only traditional organizational role being disrupted as business needs and customer expectations evolve. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

NOVEMBER 20, 2020

However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content. Synthetic content creation is a natural byproduct of the creative methods and the technology available to us today.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

FEBRUARY 25, 2021

Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before. Perficient: Digital Strategy Experts.

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

JULY 7, 2020

It wasn’t until the alt-lending boom post-financial crisis that big banks truly began to accelerate their digitization initiatives, and despite significant strides made, Diamond said he doesn’t expect these institutions to emerge from the pandemic with small business loan modernization at the top of their agendas.

Lending 171

Lending Industry Fintech UX 171

Perficient

FEBRUARY 2, 2021

Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast.

Report 496

Report Case Study Leadership Study 496

Celent Banking

JULY 12, 2016

Mobile banking apps need improvement : It’s likely that many mobile banking apps still aren’t mature enough to ease some of the UX friction and convince a large portion of consumers that they provide sufficient value.

Mobile 100

Mobile Survey UX Strategy 100

Perficient

SEPTEMBER 29, 2020

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294