Perficient
JANUARY 27, 2021
Chris Bernard, VP of UX and Design, CDK Global is an executive focused on design, technology and strategy based in Chicago. Chris has 15+ years as a leader applying design thinking principles to organizational change, entrepreneurship, emerging technology, digital transformation, devices, software, and technical platforms.
Perficient
NOVEMBER 6, 2020
Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments. Customers want a well-thought out, engaging user experience that solves their problems and helps them get things done.
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Perficient
JULY 20, 2020
What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
Perficient
JANUARY 26, 2022
When I asked Kevin Colletti, a digital strategist at Perficient whose past roles included head of digital strategy at ING (now Voya), what set companies like TD Bank apart from some of its competitors, he said, “It comes down to a few things that fall under what we at Perficient call ‘journey science.’
Perficient
DECEMBER 29, 2020
It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. How financial institutions can apply these strategies.
Perficient
NOVEMBER 30, 2020
So do today’s CMOs need to be part brand whiz, part creative director, part data scientist, part lawyer, part UX designer, part…? Digital transformation is business transformation and the CMO role isn’t the only traditional organizational role being disrupted as business needs and customer expectations evolve. How to Get There.
Perficient
NOVEMBER 20, 2020
However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content. Synthetic content creation is a natural byproduct of the creative methods and the technology available to us today.
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