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Digital-First App Usage Spells Future Of The Connected Economy

PYMNTS

Yet, the two most connected consumer groups — bridge millennials and superconnected consumers — have changed their habits the most. Both bridge millennials and superconnected consumers own more connected devices than the average consumer and are considered to be on the cutting edge of digital adoption.

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Faster Checkout Might Be The Key To Boosting Retail App Adoption

PYMNTS

With most mobile users storing five or fewer apps, there would appear to be little room for new merchant offerings to enter the market. Most consumers are unwilling to download and use more than a few of these apps, with 63.4 percent reporting they have downloaded none. percent) of millennials, 81.6 percent, 51.3

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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

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NEW REPORT: Visa On Arming CUs To Win The War For Millennial Talent

PYMNTS

But recently, lawmakers from opposite sides of the aisle came together on an initiative aimed at helping the credit union market. Helping CUs Engage and Retain Millennial Talent . When it comes to careers, millennials are more mission-driven than previous generations. Around the Credit Union World . The good news?

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How to Attract Multiple Generations to Open New Accounts and Apply for Loans

Understanding these attitudes and using them to inform marketing messages enables community banks, regional banks and credit unions to better serve their customers. How are Gen X, Millennials, and Gen Z defined? Download and start exploring more about how to attract multiple generations today!

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RBC is redesigning its app experience for younger customers

Bank Innovation

The Royal Bank of Canada is giving its app a millennial makeover and branding the new offering RBC Mobile Student Edition. For customers under 22 years of age, they can opt to download a student version of the app with an interface designed for younger customers. The new app features include financial literacy tools and […].

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How C-Stores Market To Digitally Savvy Gas App Users

PYMNTS

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. While apps are used for gas station payments by only 4.5 You just have to set it up once.”.

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