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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. HIPAA was created nearly 25 years ago.

Marketing 508
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Amidst a Global Crisis, Cloud Technology Trends for 2021 Emerge

Perficient

The COVID-19 pandemic has challenged the economic and labor markets, impacting all businesses regardless of their size. Cloud technologies have changed the way that enterprises deploy and integrate services, saving time and resources, and allowing them to hyperscale their services. The Public Cloud Market Will Surge.

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Perficient Listed in Forrester Now Tech: Salesforce Consulting Partners, Q1 2021 Report

Perficient

Forrester defines Salesforce consulting partners as: “Services providers that can help Salesforce customers successfully transform their business using Salesforce technology. Every industry is unique and requires a variety of different services, technologies, and assets for successful digital transformations.

Report 507
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Pressure Mounts on Retail Store Networks | IoT | CRM | Digital Marketing | Smart Payments | Technology | FinTech

Payments Dive

Download our new infographic for an overview of the latest challenges and how retailers can use payments technology to ease this burden with more than just payments functionality. Retailers globally are facing overwhelming pressures from multiple sources.

Retail 220
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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Lending and credit risk resources: The top downloads of 2023

Abrigo

The firm, which focuses on business, technology, and regulatory issues and their impact on the financial services industry, covers vendor stability, client strength, product features, and client services. This excerpt explains market trends and key statistics on leading vendors of loan origination software , including Abrigo.

Resources 221
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What Has Helped Our Healthcare Clients Most Rapidly Respond to COVID-19

Perficient

Digital health technology has quickly proven itself powerful in a wide range of use cases: Triage – Critical care needs demand priority attention. The capabilities and technologies discussed in our new guide can support you with the deployment of rapid-response digital health solutions while in the reactive phase of COVID-19.

Resources 553
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” Download the report today to discover more! The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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5 Things Lenders Need to Know About Portfolio Loans & Their Documentation

Learn how innovative technology can automate portfolio loan documentation, ensuring efficiency and compliance. Download now to gain insights on enhancing your portfolio lending and gaining a competitive edge in the real estate market.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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How to Attract Multiple Generations to Open New Accounts and Apply for Loans

Understanding these attitudes and using them to inform marketing messages enables community banks, regional banks and credit unions to better serve their customers. What types of digital technology should you employ to meet the needs of each generation? How are Gen X, Millennials, and Gen Z defined?