Expertise as Currency: How Thought-Leadership Helps You Close More Deals!
Perficient
JANUARY 8, 2025
Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. In todays hypercompetitive and fast evolving marketplace, the lines between thought leadership and sales are increasingly intertwined… Thought leadership, when done right, isnt just about looking and talking smart (though thats nice).
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