User Personas in the Technology Selection Process | FinTalk
Jack Henry
DECEMBER 19, 2024
Youve heard the term personas being used more and more in recent years, especially as the user experience and growing deposits continue to be a top priority for most banks and credit unions. After all, new account origination is the first step and first impression an applicant has with your institution. So what exactly are user personas, and how can you use them to help strategically prioritize, plan, and implement a new technology investment?
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