Ideas To Improve Your Bank’s Brand Value Proposition
South State Correspondent
OCTOBER 19, 2023
If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? If 80% or more say close to the same thing – that is fantastic, and you are likely in the top 1% of bank performance. If 60% of your co-workers say the same thing, move on, as that is good enough not to prioritize bank alignment.
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