Jeff For Banks

FEBRUARY 19, 2012

'My firm constantly evaluates industry trends and happenings to formulate what we term our Industry Overview. Although a constant process involving hypothesis, research, and re-evaluation, we center our thinking annually to ensure we properly debate, debunk, and determine where our industry is moving. As part of the process, our staff does a lot of research.

Community Bank 95

Community Bank Community Industry Strategy 95

Jeff For Banks

FEBRUARY 11, 2012

'I hope the title of this post compelled you to read its contents. If so, I suppose you are expecting me to offer my opinion on the most recent thought leadership on word-of-mouth and direct mail marketing. But I will not. Instead, I will offer you my opinion on a book whose author is not 100% known, but thought to be a Syrian from Antioch named Luke.

Marketing 89

Marketing Leadership Taxes Groups 89

Jeff For Banks

FEBRUARY 5, 2012

'First, check out this creative yet sleepy First Bank ad. If you need to go to the bathroom, feel free to do so: Amarillo National Bank puts their CSRs through a workout. This, my friends, is a training program: E*Trade, the gold standard for Super Bowl bank ads. speed dating. Awesome: Would my marketing readers, being given the keys to the Super Bowl jumbo tron, offer this lack of creativity: Not a 2012 commercial, but this is my favorite Super Bowl bank ad.

Training 72

Training National Marketing 72