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'Is it not politically correct to quote the Bible? There, I did it anyway. The title of this post was lifted from the Book of Proverbs. Bankers must not be Bible readers. Clearly, most banks’ vision is to be “just another bank”. Right? Vision clarifies the kind of bank you want to be. It is a future, hoped-for state. I am not stating something esoteric, you can read it on Wikipedia (see link).
'The Pennsylvania Turnpike’s Valley Forge rest stop is a common waypoint for me on my travels. This week, I stopped and bought a 12oz cup of coffee from the Starbucks kiosk… cost: $1.69. Curious, I moved 10 feet to my right and asked the helpful Burger King clerk the price of a 12oz cup of coffee… $1.15. I paid 32% more so my cup would say Starbucks on it.
'When you are the CEO of a very large financial institution, managing the balance sheet of the bank probably occupies a very large amount of your time. You may be four to seven levels from customer contact personnel, except for possibly the very large customers. But if you are the CEO of a community bank, thrift, or credit union, one would think to spend much more time with customers, brainstorming with your senior management team on how to get more customers, or making calls on customers.
'Community banks tout themselves as better than national and regional banks because of how close they are to their communities. Pundits, including myself, have been critical that our industry has moved away from this model in pursuit of growth to many communities, where they end up being another bank IN the community, rather than THE bank of the community.
Finance teams find Trellis to be particularly effective in conducting comprehensive due diligence on both individuals and businesses. With our court data solution, financial experts can access critical litigation insights, making it an invaluable resource for informed decision-making in the financial sector.
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