Banking: Data hungry and decision challenged?
Jeff For Banks
MARCH 24, 2011
'I had lunch today with a client''s regional manager. We discussed many things, but one thing he told me stuck. they used average balances to determine their highest priority customers. Many of my comrades in the community FI blogosphere feed on data, some good, some bad. But using average customer balances to determine your best customers is unfortunately very common. bad use of data.
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