3 Rules to Getting Your Deposit Promotion Right
South State Correspondent
FEBRUARY 28, 2023
In our industry, many banks need to put more thought into the science and strategy of deposit promotions. This is, unfortunately, occurring as the number of deposit promotions is approaching a near-term high, and banks are throwing away money like an untargeted ad campaign. Not leveraging media, not having a current deposit pricing strategy, not leveraging relasticity data , and taking a “one-size-fits-all” approach undermine the average deposit promotion strategy.
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