Use This Loan Proposal Tactic To Boost Conversions
South State Correspondent
NOVEMBER 7, 2023
We review hundreds of term sheets and proposals for commercial borrowers each month. One successful loan proposal tactic for community banks to improve their acceptance rate is to embrace the old marketing rule of the “power of three.” We often see banks proposing one or two options for a commercial borrower, and often, the options presented to the borrower are ones that are most prevalent and acceptable at the bank but not necessarily the option that may fit the borrower’s n
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