5 Lessons We Learned Using AI for Bank Email Marketing
South State Correspondent
JULY 11, 2022
Email is one of the most effective bank marketing channels available. Most banks send emails with little regard to optimization – they create an email, then send it. Other banks, like ourselves previously, pour over countless amounts of data to optimize open rates, clicks, and conversions. Now, it is about personalization and using artificial intelligence (AI) to guide the effort.
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