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Why Innovation Is Nothing Without Distribution

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More important, perhaps, than the innovations they made on behalf of their more famous lead players, was how their contributions accelerated those innovations’ time to market. Both Nielsen and The Food Marketing Institute estimate that online grocery sales will hit 20 percent of all grocery sales by 2025. Distribution.

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The eCommerce Bachelor: Which City Will Get The Rose?

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Jeff Bezos missed a major marketing opportunity there (as if Amazon needs it). Proponents note that, between Doña Ana County itself and the nearby El Paso region and Juarez, the region could more than satisfy the eCommerce giant’s stated requirements. How is the race to be Amazon’s second home city not a reality show?