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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Video: 8 Ways to Crank up your Sitecore Authoring and Marketing Experience

Perficient

Whether you are launching a new Sitecore XP environment in the next few months or are wanting to enhance your authoring and marketing experience, this video should be a whistle stop on your enhancements campaign tour. This is an attempt to make sure the message reaches my marketing friends and simply a broader audience.

Video 508
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Byte-1 : Event Driven Style – Where does this Fit?

Perficient

Event driven architecture is creating lot of buzz in the market for all obvious good reasons. If you are building complex business processing applications where the process flows triggers based on an event performed by an action – Event driven style would be a fit. Replay messages from storage.

Tools 294
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Using Data For Bank Event Lead Generation

South State Correspondent

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. Here, we highlight an effective tactic and provide banks with a framework for how to evaluate and choose events. Mining Event Lead Generation Gold.

Data 195
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How a Single View of the Business Plan Can Help When Market Disruptions Arise [Webinar]

Perficient

Manufacturers face a common challenge when trying to respond to unplanned market events that may impact business financial forecasts as well as sales and operations planning processes: having a single view of the business plan, with the right indicators can improve timeliness of key decisions. Register today!

Marketing 309
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2020 Embrace the Moment Gala for Michigan Council of Women in Technology

Perficient

This event empowers female leaders in Michigan who change the world through technology. I had the opportunity to attend this unique event and learn more about the incredible initiatives put forth to help bridge the gap in IT-related occupations held by women in Michigan and across the United States. Highlights.

Michigan 493
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Join Perficient at the Automotive CX Summit Series!

Perficient

After providing an exclusive, in-person event for 15 years, this year’s Summit will take place virtually. The event will consist of two half days providing attendees with meaningful content focused on the automotive industry and peer-to-peer networking. Aftersales, Service & Parts Marketing, F&I Technology.