South State Correspondent

NOVEMBER 14, 2024

This finding, while intuitive, remains a critical insight given the events of Silicon Valley and First Republic Bank. Furthermore, understanding account specialization and leveraging payment data can enhance marketing strategies, product development, and customer profitability. The same goes for deposit balances.

Payments 195

Payments Study Survey Data 195

PYMNTS

MAY 19, 2020

According to the company, digital couponing will also benefit from canceled sponsorships for the NBA, MLB, Olympics and other sporting events. As consumers continue to navigate these challenging financial times, digital marketers have an opportunity to deploy innovative online campaigns promoting savings offers,” says Digital Media Solutions.

Branding 239

Branding Retail Meeting National 239

PYMNTS

JANUARY 19, 2021

This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online. But this is not just a marketing strategy, it’s also an insight engine when used well. All of this is on top of the enhanced safety driven by contactless payment.

Retail 211

Retail Payments Online Marketing Strategies 211

William Mills

MAY 13, 2022

The uncertainty over the past two years has changed how the financial services industry approaches events.

Marketing Strategies 83

Marketing Strategies Conference Industry Strategy 83

PYMNTS

MARCH 30, 2020

” Trade shows, Good explained, often account for a significant portion of B2B vendors’ marketing budgets. With those events now canceled, CMOs now have to reallocate that cash through other avenues. They don’t have that anymore, so they’re looking for alternatives.” Digitization’s Shortcomings.

Strategy 171

Strategy Marketing Tools Marketing Strategies 171

The Financial Brand

JUNE 15, 2020

Some channels, like community events, may only return virtually. The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Others, like video, will continue their rapid growth after the crisis.

Marketing Strategies 31

Marketing Strategies Strategy Marketing Video 31

PYMNTS

OCTOBER 20, 2020

So far, 2020 has been a year of transformational events on many levels, including a resounding impact on how the world conducts business, which has changed and established new norms for how and where we work. The following is an excerpt from What Did You Change? contributed by Dean Leavitt , founder and CEO of Boost Payment Solutions.

Tools 159

Tools Marketing Strategies Capital Payments 159

PYMNTS

AUGUST 12, 2020

For decades, the insurance industry is quite literally a lifeline for those affected by unfortunate events. With more investment comes more innovation, which will be imperative for the sector to adjust its market strategies to fit the new normal of today.

Policies 229

Policies Marketing Strategies Industry Payments 229

PYMNTS

MARCH 12, 2020

That helps retailers drive marketing strategy, which in turn can boost customer throughput and average revenue per user (ARPU). And with a nod to current events, as the retail landscape shifts (at least for now, and possibly for a lot longer): “There are a lot more channels than there used to be,” he said.

Retail 182

Retail Data Examples Online 182

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. This comes one year after the online retailer brought on more members to its Prime service in its history on the first day of the event, despite a rise in annual membership fees from $99 to $119.

Google 109

Google Comparison Retail Marketing Strategies 109

PYMNTS

JULY 22, 2020

The retail industry is facing its first sales event of the pandemic with the coming of back-to-school sales. FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies.

Retail 186

Retail Meeting Arizona Florida 186

PYMNTS

MARCH 6, 2018

According to the report, during the week-long celebration luxury and fashion companies tend to fare well which is why they have been rolling out promotions such as filling red envelopes with so-called lucky money that translates into discounts off products and embracing different marketing strategies.

social media 100

social media Marketing Strategies Branding Report 100

PYMNTS

APRIL 16, 2020

That doesn’t make the brand unique in today’s market – but it does give the company a platform to take an international stance on science and education, and that’s where Nuria has built its marketing platform. The donations to Save The Children show how the altruistic model can pivot based on external events.

Branding 160

Branding Community Strategy Online 160

PYMNTS

AUGUST 17, 2018

For the anniversary sale, online accounted for more than 40 percent of sales during the event, Nordstrom said. “On Despite our efforts, we experienced some website issues as we encountered unprecedented levels of demand on the first day of the event,” he said. That said, problems popped up.

Los Angeles 100

Los Angeles Online Marketing Strategies California 100

William Mills

AUGUST 15, 2024

The global event is a celebration of planning, fierce competition and storytelling. I've always been fascinated by the Olympics. While the incredible athletic feats are inspiring, the games are much more than that.

Strategy 91

Strategy Fintech Marketing Strategies Marketing 91

William Mills

SEPTEMBER 11, 2017

Congratulations to all presenting companies; it’s HARD to get accepted to Finovate Fall compared to other Finovate events. This is my 7th year of live blogging these events and this is my 21st Finovate. This is the 21st Finovate for me (1,400 demos?) over 10 years. It’s SHOWTIME! Welcome to Finovate Fall NYC 2017!

Marketing Strategies 63

Marketing Strategies Community Bank Strategy Financial Technology 63

PYMNTS

NOVEMBER 23, 2017

Traditions like making turkey the centerpiece of the meal, topping it with cranberry sauce, giving thanks before digging in and finishing it all off with a pumpkin pie — those traditions began as marketing strategies to sell turkeys, cranberries, pies and (to some extent) religion. Television.

Technology 135

Technology Honolulu New York City Iowa 135

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. While the coffee story might be entertaining, it’s not the full history of A&P’s private label strategy. Their answer was 8:00 A.M. and 8:00 P.M.,

Branding 119

Branding Millennials Retail Strategy 119

Long Lasting Ideas

MAY 2, 2014

These should integrate with the marketing plan action items as they relate to your promotions, events and other activities. Bank speak” can sometimes creep into marketing materials, web site content and social media posts. Are you talking to humans? How can you enhance your institutions web and social presence?

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

OCTOBER 5, 2018

The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

social media 135

social media Branding Course United States 135

William Mills

OCTOBER 3, 2019

Being involved in local and community events gives credit unions the opportunity to further their brand recognition while actively engaging with existing and potential members—this can help establish, deepen and retain current member relationships while building new ones. Your members are an integral part of your brand.

Community 43

Community Marketing Strategies Strategy Branding 43

Independent Banker

FEBRUARY 28, 2023

ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

Marketing 91

Marketing social media Community Bank Video 91

South State Correspondent

SEPTEMBER 20, 2022

Link insights to all community banking growth strategies and market activation so that multicultural banking becomes ingrained in all products, services, and marketing and is not a standalone effort. This effort looks like more multicultural events, targeted education, and tailored products for both banks.

Conference 195

Conference Marketing social media Data 195

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

Independent Banker

DECEMBER 28, 2015

Hamlin will appear in electronic and print ads and represent the bank at different events, such as local charity fundraisers. Meanwhile, Clark says, partnering with a local celebrity can be an effective marketing strategy for community banks to compete with national or regional banks.

Nevada 70

Nevada Regional New York Marketing Strategies 70

William Mills

SEPTEMBER 24, 2018

There are a number of great events in FinTech but this one I do my best to attend each year. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. and I are looking forward to watching the future of fintech unfold live on stage. at kt@williammills.com.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

Your Full Potential

NOVEMBER 5, 2014

So many organizations understand the importance of digital marketing. But many of those same organizations lack an effective digital marketing strategy. My good friend, James Robert Lay, the President of CU Grow helps organizations prepare for and execute digital marketing strategies for organizations throughout the country.

New Jersey 35

New Jersey Houston Marketing Strategies Training 35

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. Digital listings, if it’s not already, should be a crucial part of your 2021 and 2022 marketing strategy. Here are a few ways this resource could play a role.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

PYMNTS

JUNE 9, 2018

And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. That amounts to roughly 1 percent of China’s total advertising budget for 2018.

Retail 109

Retail Regional Branding Marketing 109

FICO

MARCH 28, 2023

At our annual FICO World event, we host Women in Leadership seminars and forums. We have also organized regional forums for female leaders in fintech, such as a recent Women in Leadership event held in Toronto in December 2022. Stephanie has previously held executive roles at Apttus, Oracle and RightNow Technologies.

Leadership 52

Leadership Software Community Florida 52

William Mills

SEPTEMBER 25, 2018

This functionality includes restaurants, events, concerts, and more. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. The mobile app contains targeted offers, lifestyle guidance, financial education, and information on functions and services.

Mobile 79

Mobile Customer Experience Lending Analytics 79

NCR

MARCH 1, 2016

Here’s what we do know: Social media and other inbound marketing strategies are now reported to generate 54% more leads than traditional paid marketing strategies. Those are just a couple of the reasons why a huge majority of marketers, no less than 83%, believe that social media is important to their business.

Conference 40

Conference social media Marketing Strategies Strategy 40

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

FICO

JUNE 23, 2023

Sectors that leverage digital marketing strategies for acquiring and properly serving customers are moving towards hyper-personalization — a ‘supercharged’ version of personalization using real-time customer data, artificial intelligence, automation and predictive analytics. Is it a new device? Is an OTP needed?

Fraud 52

Fraud Management Customer Experience Strategy 52

William Mills

AUGUST 30, 2018

Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO Benefits.

Fintech 41

Fintech social media Branding Marketing Strategies 41

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. For credit unions, future success hinges on the ability to build long-term connections.

social media 40

social media Tools Marketing Strategies Marketing 40