Perficient

JULY 1, 2020

The need for a seamless customer experience, speed to market, product and pricing transparency, and value of informational content in the B2B space has grown exponentially, meaning manufacturers have been creating more content and product information for their respective digital networks including one of their key channels– their distributors.

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Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

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Marketing Video Examples Branding 309

Perficient

AUGUST 13, 2020

However, we’ve seen that having an order management system (OMS) has given some businesses a leg up in avoiding supply chain disruption and continuing to run smoothly during this crisis. COVID-19 has taken businesses by surprise and impacted every single industry. Surviving the COVID Crisis and Overcoming Supply Chain Disruptions.

Management 309

Management System Customer Experience Technology 309

South State Correspondent

JUNE 25, 2024

In a previous article [ here ] we discussed why community banks need product managers to ensure that financial products and services are effectively developed, launched, and managed to meet customers’ evolving needs and the bank’s risk and profitability goals. This makes the product easier and faster to implement.

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South State Correspondent

JUNE 20, 2024

Banks don’t have enough product managers. A manager may oversee the operation of a product, but few banks have product managers who drive product development and performance. This article further explores what it means to be a bank product manager. What is Bank Product Management?

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PYMNTS

JANUARY 12, 2021

12) in unveiling the company’s new Loyalty Management product. Loyalty Management allows companies across industries to evolve their loyalty programs from transactional to human-centric by delivering personalized, relationship-building moments to each customer,” Schmaier said. Online Holiday Sales Topped $1 Trillion . On Tuesday (Jan.

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Online Management Retail Study 279

PYMNTS

JANUARY 21, 2021

In an interview with PYMNTS, Avi Cohen , co-founder and CEO of FinTech company The Floor , said boosting digital offerings and bringing new ones to market demands quick decision making as banks seek to improve user experience and user engagement. Launching Into New Markets. Cohen asked.

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Abrigo

DECEMBER 20, 2024

Likely trends are shaped by a dynamic rate environment The top issues facing executives managing credit portfolio risk and the balance sheet at financial institutions are shaped largely by the dynamic rate environment, according to Abrigos outlook for major trends in the year ahead. Navigate rate environment uncertainty with confidence.

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Management Risk Management Trends Lending 195

Abrigo

DECEMBER 18, 2023

Stress testing, monitoring are essential Financial institutions should challenge assumptions about CRE risk while also watching for red flags as they manage the CRE portfolio. Takeaway 2 Advisors recommend that financial institutions look behind some of the headlines and examine their own markets before ruling out CRE altogether.

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Risk Management Management Lending Capital 221

Perficient

AUGUST 20, 2020

Adapting to New Market Conditions. At Perficient, we have developed a proprietary tool that allows you to take the raw data from SEMrush and get a quick market view similar to this one: Once you have a view as to where the SEO strengths of your competitors lie, you can then begin to work on your strategy. Developing an SEO Strategy.

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Google Examples Trends Tools 452

South State Correspondent

SEPTEMBER 12, 2024

In this article, we look at a counterintuitive strategy when managing CDs to increase deposit performance. Simplify When Managing CDs A couple weeks ago, we discussed how best to leverage odd-month CDs and how best to use “specials” effectively ( HERE ). Their deposit performance is in the top 10% of all banks.

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Management Community Examples Marketing 195

Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. Consider the very well-known example of NerdWallet , which is an amazingly successful site. Has their focus shifted? In this episode of the?award-winning?Here’s

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Google Video Course Branding 508

South State Correspondent

FEBRUARY 22, 2023

With loans, it’s hard to discern expert-level skills unless you know the market and the credit. Non-Expert Deposit Pricing Management – How To Destroy Bank Franchise Value The best way to quickly destroy value is to peg a deposit product to an index such as SOFR, Prime, Fed Funds, or Treasuries. Deposits, however, are pure.

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Perficient

AUGUST 3, 2023

Institutions can use their data to tailor LLMs and maintain an acute pulse on their numbers, giving them an invaluable awareness of where they stand in the market against competitors. For example, using generative AI image analysis, one can determine if an image has been altered, which helps control insurance fraud and identity theft.

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Industry Risk Management Customer Experience Fraud 83

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

Perficient

MARCH 15, 2021

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. So what’s a modern, data-driven marketer to do? This is a tough one. HIPAA is serious.

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Data Marketing Community System 493

PYMNTS

OCTOBER 21, 2020

Those latter two firms have been in the in-store POS market for quite some time (Square, for example, since 2009). We think it’s a great differentiator for businesses because getting money into their account quickly is so important as they manage their cash flow.”.

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Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design. Why Global Inclusive Design is Important.

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Strategy Marketing Strategies Regional Marketing 496

South State Correspondent

JANUARY 10, 2024

The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. If you know the cumulative lifetime value of each customer and each product, you are on the precipice of having one of the most profitable banks in the market.

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Management Examples Marketing Millennials 195

South State Correspondent

AUGUST 28, 2024

Something might be getting lost in the tribal knowledge of managing time deposits. Certificate of deposit (CD) “specials” and the odd-month CD offering are good examples. In this article, we highlight how to better manage time deposits to prevent banks from destroying value.

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Management How To Training Comparison 195

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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Marketing social media Branding Apple 195

South State Correspondent

SEPTEMBER 20, 2023

The treasury or cash management customer is usually a bank’s most profitable customer on a risk-adjusted basis ( HERE ). In this article, we discuss cash management profitability and rank the most profitable industries for banks to go after. Cash flow stability is also a factor in cash management profitability.

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Perficient

JANUARY 25, 2021

Take for example the highly touted Amazon/JP Morgan/Berkshire company, Haven. MY PREDICTION: Leaders from the Provider community will work with the new Federal Administration to develop a “third way” to improve quality and manage costs that is reliant neither fully on the private insurance market nor on governmental backing.

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Community System Trends Tools 429

Perficient

FEBRUARY 15, 2021

Using Amazon Prime as an example, the authors determined that the popular service excels at no fewer than eight value elements across three of the pyramid’s tiers. By understanding the elements that mean the most to their customers, designers and marketers can create more effective offers and messages. In the Tolerance Zone.

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Meeting Study Branding Innovation 428

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

Abrigo

OCTOBER 9, 2024

In this blog, we explore how banks and credit unions have adapted their approach to Q factors under CECL and share insights from an Abrigo advisory webinar on managing this critical part of the ACL process. For example, "If you're an institution that operates on the coast, you probably have real seasonal risk from weather.

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South State Correspondent

MARCH 13, 2023

The abrupt collapse of Silicon Valley Bank (SVB) is a stunning example of bank leadership not understanding interest rate risk, running into trouble with an inverted yield curve, and ignoring the impact of a severe monetary correction on long-duration assets. That combination made their liabilities very sensitive to safety.

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South State Correspondent

APRIL 22, 2024

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

Marketing 195

Marketing St. Louis Analysis Study 195

Perficient

APRIL 2, 2021

One example is the use of chatbots to automate routine customer interactions, such as account opening activities and general customer inquiries. These technologies are also used to better target marketing in retail and customize trade recommendations in wealth management. Risk Management. Credit Decisions.

Regulation 309

Regulation Industry Risk Management Analysis 309

South State Correspondent

FEBRUARY 13, 2023

Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess. The stronger the marketing effort, the lower the deposit cost.

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Marketing Branding US Examples 195

Perficient

DECEMBER 14, 2020

The COVID-19 pandemic has challenged the economic and labor markets, impacting all businesses regardless of their size. The Public Cloud Market Will Surge. For example, software-as-a-service (SaaS) enables applications to run on the provider’s servers over the internet, and it will likely remain the largest segment of the cloud market.

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Technology Trends Software Resources 348

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Marketing Taxes Training Management 195

Perficient

FEBRUARY 24, 2021

For example, IBM Cloud Paks provide the containerized IBM middleware and open-source software components to modernize, move, and build cloud-native business applications in hybrid and multi-cloud deployments. Transform traditional IBM middleware into agile, cloud-native, container-based services. About Red Hat OpenShift Container Platform.

System 436

System Software Resources Management 436

Abrigo

OCTOBER 28, 2022

Managing loan workouts and modifications Tips for preparing your bank or credit union to handle an increased volume of problem loans while ensuring prudent credit risk management. Takeaway 2 Meanwhile, banks and credit unions will likely see a beefed-up regulatory emphasis on credit risk management practices, especially tied to CRE. .

Management 195

Management Risk Management Policies Lending 195

Abrigo

FEBRUARY 1, 2023

Whatever is in store, it is completely expected that the future of interest rate management requires a more realistic approach to potential outcomes. This change in approach introduces new variables in the interest rate projections that for decades have been a non-issue as we were effectively in a 0% interest rate market.

Marketing 195

Marketing Strategy eBook Policies 195

Abrigo

SEPTEMBER 24, 2024

DOWNLOAD Takeaway 1 A human-in-the-loop approach plays a vital role in ensuring that AI systems effectively support alert and case management for AML/CFT suspicious activity monitoring. You might also like this checklist, "6 steps for compliance with the new AML/CFT program rules."

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Software Management Compliance Resources 195

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. For example, let’s say you sell pickup trucks. Typically, you may need to shift team composition to effectively increase a team’s output to keep up with marketing’s desire to find the right content that converts the highest on their goals.

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