Perficient

AUGUST 26, 2020

Back in 2017, Julia McCoy at the Content Marketing Institute, wrote about Content Creation Robots and cited examples from the Washington Post and Associated Press. These images show some examples of their Lexio system that makes narratives from data. The first image shows plain text generated from COVID 19 data.

Marketing 322

Marketing How To social media Examples 322

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star. Make and Invest in a Plan.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

South State Correspondent

JANUARY 6, 2025

Example of a Credit Tenant Loan A community bank that we work with was lamenting that the competition was undercutting pricing on a CTL by about 10 to 20bps (depending on the term shown). The credit default market requires only 94.5bps per annum fee for default protection.

Community Bank 195

Community Bank Community Examples Lending 195

Perficient

AUGUST 4, 2024

This blog post delves into the myriad benefits of Azure Integration Services and highlights high-impact examples that demonstrate its transformative potential for financial services organizations. By leveraging these services, organizations can drive innovation, improve customer experiences, and maintain a competitive edge in the market.

Industry 467

Industry Compliance Examples Risk Management 467

South State Correspondent

MARCH 24, 2025

In this article, we will review how community banks can use marketing, product mix, and sales strategies to increase the cumulative lifetime value of customers to increase the return on assets and equity (ROA and ROE, respectively). years (both portfolios measured over a ten-year life).

Lending 195

Lending Community Bank Community Management 195

Perficient

FEBRUARY 16, 2021

These are just two examples of major companies transforming their digital experiences. Register here to join Automotive News and Perficient on February 17 th at 2 pm EST to learn what many recognizable brands are doing and how automakers and suppliers can leverage similar tactics to focus on the customer and win in the market.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

Perficient

JANUARY 4, 2021

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos rank differently on Google and YouTube and what that means for your video strategy. ?

Video 531

Video Google Strategy Marketing 531

Perficient

AUGUST 20, 2020

Adapting to New Market Conditions. At Perficient, we have developed a proprietary tool that allows you to take the raw data from SEMrush and get a quick market view similar to this one: Once you have a view as to where the SEO strengths of your competitors lie, you can then begin to work on your strategy. Developing an SEO Strategy.

Google 452

Google Examples Trends Tools 452

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

Chris Skinner

MAY 3, 2020

In the latest example of a bank that couldn’t hack the digital bank market, RBS gave up on Bó last week. It surprised me as the bank only launched last November, to a fanfare of £100 million investment and the acquisition of the start-up they had been co-funding, Loot.

Digital Banking 373

Digital Banking Examples Marketing 373

Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design. Why Global Inclusive Design is Important.

Strategy 496

Strategy Marketing Strategies Regional Marketing 496

Perficient

JANUARY 7, 2021

For example, most batteries can run for 300-400 miles, a far cry from the 100 miles just a few years ago. For example, some states, such as California and Massachusetts, plan to ban the sale of new gas-powered cars by the year 2035. A common reason people avoid EVs is that they believe the battery will run out of juice while driving.

Marketing 309

Marketing Industry Mobile Data 309

South State Correspondent

JANUARY 26, 2025

There are three main considerations that bankers need to analyze to determine if the risk/reward profile of fixed rate loans is adequate in todays market. As an example, the 5-year yield is currently 13bps lower than the 1-month yield. Therefore, in todays market banks maximize yield and minimize risk by keeping loan duration short.

Community Bank 195

Community Bank Community Lending Marketing 195

Perficient

MARCH 15, 2021

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. So what’s a modern, data-driven marketer to do? This is a tough one. HIPAA is serious.

Data 493

Data Marketing Community System 493

Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. Consider the very well-known example of NerdWallet , which is an amazingly successful site. Has their focus shifted? In this episode of the?award-winning?Here’s

Google 508

Google Video Branding Course 508

Perficient

JUNE 22, 2020

For example, we are working with a client that needs to diversify its customer base. The client needs to develop a narrow strategy for market awareness and customer acquisition, which is where we will focus the effort. Back to our manufacturer example. The Voice of the Market . Let’s say they’ve provided a dealer locator.

Customer Experience 531

Customer Experience Comparison Strategy social media 531

BankUnderground

MARCH 27, 2025

This post is an example of issues considered under the Financial System Theme which focuses on the shifting landscape and new risks confronting financial policymakers. In an ETS, generally in the form of a cap-and-trade system, the government sets a cap on emission allowances and the market determines the price.

Marketing 59

Marketing Policies Industry System 59

BankUnderground

MARCH 6, 2025

Michal Stelmach , James Kensett and Philip Schnattinger Economists frequently use the vacancies to unemployment (V/U) ratio to measure labour market tightness. Analysis of the labour market during the current inflationary period often assumes the V/U ratio is constant and compares this measure with a supposed pre-2019 equilibrium.

Marketing 81

Marketing US Data Online 81

South State Correspondent

MARCH 4, 2025

For example, the problem of improving earnings becomes: Rank the most effective way for the bank to increase profit by 20% within the next 2 years while increasing risk by only 10% and holding capital constant. For example, you might be looking for a completely new branch model one that has not been invented yet.

Examples 221

Examples Capital Data Case Study 221

South State Correspondent

APRIL 22, 2024

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

Marketing 195

Marketing St. Louis Analysis Study 195

South State Correspondent

MARCH 24, 2025

There have been few times in modern memory when small businesses and middle market companies faced so much uncertainty in the market. Building new facilities, relocating existing locations or partnerships are all now common conversations, particularly for middle-market customers.

Risk Management 195

Risk Management Resources Management Marketing 195

South State Correspondent

AUGUST 14, 2024

To effectively differentiate their services, commercial lenders will need to be thought leaders, understand their market and industries, and provide more insightful advisory services. For example, if you can invest $100 and earn a $20 profit, then your ROI is 20%. Commercial lending is more competitive than ever.

Tools 195

Tools Marketing Community Bank Community 195

Perficient

AUGUST 10, 2020

Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. John is a marketing consultant from the SEO team here at Perficient, and he specializes in technical SEO. For example, one of the important things to do is to crawl a site.

Video 517

Video Branding Tools Google 517

Perficient

JUNE 29, 2020

Personalization drives success within marketing campaigns. The use of personalized content allows marketers to transition from batch and blast emails to more highly targeted one-to-one email communications. An example of a Segment / Segmentation is Montana (Segment) within the State (Segmentation). Can You Give Me an Example?

Montana 348

Montana Examples Data Marketing 348

Abrigo

FEBRUARY 21, 2025

The ability to measure performance against a suitable peer group is vital to understanding an institutions relative place in its own market. For example, the loan files typically give us the data we need to produce prepayment rate studies: observations of balance changes period over period.

Data 195

Data Comparison Study Trends 195

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

South State Correspondent

OCTOBER 30, 2024

One phycological element that drives this is that the customer expects a marketing message. Create an email drip campaign, for example, that provides users of commercial bank services with more product knowledge over the course of the first year of usage. We have reason to believe that banking is directionally no different.

How To 195

How To Data Management Study 195

Abrigo

JANUARY 24, 2025

Understanding broad market trends and the specific forces affecting bank and credit union portfolios can guide institutions decisions while helping them prepare for examiner scrutiny of CRE risk , according to a recent Abrigo webinar, Being strategic with your CRE. Managing their current risk is vital, too.

Lending 221

Lending Trends Risk Management Management 221

Perficient

JULY 27, 2020

Here’s Why digital marketing video series, Eric Enge and Jessica Peck explain why you need to understand how Google uses machine learning. ? ? ?. Google BERT Update – Digital Marketing Quick Take. Jess is a Marketing Technology Associate here at Perficient offices in Framingham. Don’t miss a single episode of Here’s Why.

Google 491

Google Video Marketing Examples 491

Perficient

DECEMBER 8, 2020

For example, in the Google results we saw for the query “12 angry men,” the Google search results displayed a video widget in position three in the search results. Here are example screenshots of each type of result. For example, if an advertiser bid $1 and had a 2% CTR, and a second advertiser bid $0.50 Featured Snippet.

Video 520

Video Google Study Examples 520

Perficient

FEBRUARY 27, 2025

For example, ride-sharing apps like Uber and Lyft offer in-app payment options, and e-commerce platforms provide financing options at checkout. By integrating financial services into non-financial platforms, banks can tap into new markets and customer bases, generating additional revenue.

Banking Trends 221

Banking Trends Trends Digital Banking Customer Experience 221

Perficient

JANUARY 25, 2021

Take for example the highly touted Amazon/JP Morgan/Berkshire company, Haven. MY PREDICTION: Leaders from the Provider community will work with the new Federal Administration to develop a “third way” to improve quality and manage costs that is reliant neither fully on the private insurance market nor on governmental backing.

Community 429

Community System Trends Tools 429

Perficient

FEBRUARY 18, 2021

The approach we took, and you’ll see in the presentation, are real-world examples of digital trends. Some of the examples we presented include – virtual agents (chatbots, AI), connected bankers, conversational marketing and conversational banking. First, we tee up the challenge and opportunity.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

JULY 13, 2020

Here’s Why digital marketing video series, Eric Enge reveals some insights from our fourth annual survey of voice usage and predicts when the voice revolution will actually happen. ? ? ?. Eric Enge, Principal with the Digital Marketing Solutions Business unit at Perficient here. In this episode of the?award-winning? Transcript.

Video 461

Video Google Survey System 461

Perficient

JANUARY 26, 2021

This included pulling all the links for 28 domains split into three markets: Technology, Health, and Finance. Examples include: [link]. Perficient selected 3,000 queries across the Technology, Health, and Finance market sectors (1,000 queries per sector). Confirm the API level analysis by pulling detailed link data.

Study 529

Study Tools Data Analysis 529