South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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South State Correspondent

APRIL 22, 2024

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

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Perficient

MARCH 22, 2021

Technical Marketers running personalization campaigns need content. By using experience fragments, Marketers can build modular content or “distributed content” This means that a marketer can send a blog CTA to Facebook, a display ad, or a mobile app from a single editor. All this results in significant extra effort.

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South State Correspondent

FEBRUARY 13, 2023

Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess. The stronger the marketing effort, the lower the deposit cost.

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Perficient

OCTOBER 20, 2020

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Image Works Direct

NOVEMBER 20, 2024

That means it’s time to create a bold marketing plan to stand out from your competitors! Our team recently presented a webinar on November 10 where we shared smart strategies, discussed the importance of timely marketing and gave examples of successful campaigns. Can you believe it’s almost the new year?

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South State Correspondent

SEPTEMBER 7, 2022

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

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Perficient

AUGUST 26, 2020

Back in 2017, Julia McCoy at the Content Marketing Institute, wrote about Content Creation Robots and cited examples from the Washington Post and Associated Press. These images show some examples of their Lexio system that makes narratives from data. The first image shows plain text generated from COVID 19 data.

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Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

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Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

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BankUnderground

JANUARY 18, 2024

What could the first ‘quantum markets’ look like? And where might the differences from classical markets lie? In a classical world they are not in superposition, but just in one combined state once they land, heads-tails for example, waiting for us to look.) More complete markets should be more efficient.

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BankUnderground

SEPTEMBER 6, 2023

Understanding where the market thinks inflation is headed is crucial for policymakers, investors, and anyone who wants to keep their financial ducks in a row. They are like the crystal ball of inflation expectations, allowing traders to hedge against inflation risk and giving us a peek into the minds of market participants.

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Abrigo

FEBRUARY 1, 2023

This change in approach introduces new variables in the interest rate projections that for decades have been a non-issue as we were effectively in a 0% interest rate market. Markets move in unpredictable ways when least expected. This happens when market expectations are for a reduction in inflation or a flight to safety.

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Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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BankUnderground

JUNE 16, 2021

Certainly, the old chestnut that ‘those who neglect the past are sure to repeat it’ is a valid warning, but how to select the appropriate historical examples and draw the right lessons is a more nuanced exercise that is explored in this post. The Bank’s Millenium of Macroeconomic Data is a good example of this.

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Payments Source

JANUARY 24, 2021

banks and payment companies are looking to Europe's example to see how open banking can push the market beyond its reliance on credit and debit cards.

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Perficient

AUGUST 4, 2024

This blog post delves into the myriad benefits of Azure Integration Services and highlights high-impact examples that demonstrate its transformative potential for financial services organizations. By leveraging these services, organizations can drive innovation, improve customer experiences, and maintain a competitive edge in the market.

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South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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SWBC's LenderHub

MAY 10, 2021

Last Week: In an action-packed week, the equity markets continued the big equity rotation trade where the high-flying “Big Tech” and “Fintech Disrupter” stocks lost more ground to value stocks, such as banks. A good example of the activity could be found in two Exchange Traded Funds.

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BankUnderground

NOVEMBER 24, 2022

In less than two decades, the system of market-based finance (MBF) – which involves mainly non-bank financial institutions (NBFIs) providing credit to the economy through bonds rather than loans – has both mitigated and amplified the economic effects of financial crises. 1: Money market funds. Background. 3: Margin calls.

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CFPB Monitor

NOVEMBER 28, 2022

On November 17, 2022, the Consumer Financial Protection Bureau (“CFPB”) announced in a blog post that it is in seeking to build a new data set that “will allow for a more robust understanding of market trends” in the auto market. But, despite its size, we know much less about the auto lending market.

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PYMNTS

SEPTEMBER 18, 2020

Launching into an emerging market can be a risky move for any global business. While spend in developing markets isn’t typically as high as, say, in the U.S., It’s key to driving adoption of electronic payments, he said, and to helping global merchants succeed in markets they had previously shunned.

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PYMNTS

JANUARY 19, 2021

While the coronavirus crisis certainly accelerated the drive toward digital, the mid-market's commerce digitization push was well underway before the pandemic hit. With B2B eCommerce proliferating, the market is rapidly evolving to make way for new business and payment models in response to customer demand. Emerging Business Models.

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PYMNTS

SEPTEMBER 9, 2020

In fact a new report puts the global market for social commerce at $89.4 Its commerce platform lets users create a variety of gear, including T-shirts, hoodies, yoga pants and smartphone covers, that could appeal to hardcore followers looking to express their passion for their favorite creators,” says Mobile Marketer.

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PYMNTS

MARCH 10, 2020

There are bad days on the market — and in the wake of COVID-19, the disease caused by the coronavirus , which has spent the last month gaining more and more global ground, there have been more than a few of those of late. The market has had a crisis of confidence,” Willie Delwiche, investment strategist at Baird told the Associated Press.

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Abrigo

MARCH 3, 2022

CFIs are poised to regain the small business lending market Community Financial Institutions can leverage technology to improve customer experience and regain the small business lending market. Today, CFIs are uniquely positioned to regain the market. Changing Lending Environment. Small businesses are turning to small lenders.

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PYMNTS

SEPTEMBER 28, 2020

Not every product launches smoothly (RIP Fire Phone ), not every new endeavor delivers (Amazon’s flirtations with offering a travel platform ended abruptly) and not every new market immediately yields. Amazon still has mountains to climb, even as the market is softening toward them. Amazon is the biggest winner.”.

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BankUnderground

SEPTEMBER 15, 2020

Robert Czech, Shiyang Huang, Dong Lou and Tianyu Wang Government bond yields serve as a benchmark for virtually all other rates in financial markets. One view is that yields only move notably when important news hit the market, for example monetary policy announcements. But what factors drive these yields?

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Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

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PYMNTS

NOVEMBER 17, 2020

One of the most challenging aspects of the B2B PPE market amid the pandemic has been a surge in unfamiliar vendors stepping onto the scene. As a result, there were a lot of new entrants and a lot of new suppliers on the market — some people trying to help, and some trying to make a buck.". once again. Know Your Supplier.

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PYMNTS

MAY 13, 2020

People quickly figured it out, and the market for gently used items blew up overnight. A good example would be a local furniture store here in Seattle that has sold $2 million worth of furniture in two years on OfferUp,” Huzar told PYMNTS’ Karen Webster. Huzar noted that “…if you look at Seattle or even L.A.,

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PYMNTS

SEPTEMBER 14, 2020

It’s an exciting time and an opportunity for firms positioned to profit from the opportunity, which is what pushed Volopa to make its entrance into the market earlier this year with Oya, a new remittance corridor between the U.K. Oya is the first step in our plan to expand the business into other markets,” he said. “We and Nigeria.

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BankUnderground

AUGUST 17, 2023

Harvey Daniell and Andre Moreira The latest developments in the labour market are often central to monetary policy decisions. We outline a framework for mapping labour market indicators to near-term employment and pay growth, drawing on established insights from the ‘nowcasting’ literature.

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PYMNTS

MARCH 15, 2016

Government eProcurement and digital invoice mandates set an example for an economy overall, helping private businesses understand the process of and benefits to implementing digital procurement, payment and accounting procedures. Governments may be an example to the public sector, but if the U.K. But new analysis from the U.K.

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PYMNTS

JULY 27, 2019

A host of potential resolutions to the mystery flooded across the web – the most popular being that this was some kind of marketing stunt by In-N-Out, possible portending a New York opening. The problem with marketing stunts is that they rarely thread that needle. But In-N-Out was pretty adamant that it wasn’t them. But they didn’t.

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BankUnderground

SEPTEMBER 14, 2023

Yuliya Baranova, Eleanor Holbrook, David MacDonald, William Rawstorne, Nicholas Vause and Georgia Waddington The functioning of major government bond and related repo markets has deteriorated on several occasions in recent years as trading demand has overwhelmed dealers’ intermediation capacity.

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