Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

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Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star. Make and Invest in a Plan.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

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Perficient

AUGUST 4, 2024

This blog post delves into the myriad benefits of Azure Integration Services and highlights high-impact examples that demonstrate its transformative potential for financial services organizations. By leveraging these services, organizations can drive innovation, improve customer experiences, and maintain a competitive edge in the market.

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Industry Compliance Examples Risk Management 467

PYMNTS

OCTOBER 21, 2020

Those latter two firms have been in the in-store POS market for quite some time (Square, for example, since 2009). Morgan is bringing payments to the point of sale (POS), with an eye on making inroads into a landscape dominated by firms such as PayPal and Square.

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Perficient

FEBRUARY 16, 2021

These are just two examples of major companies transforming their digital experiences. Register here to join Automotive News and Perficient on February 17 th at 2 pm EST to learn what many recognizable brands are doing and how automakers and suppliers can leverage similar tactics to focus on the customer and win in the market.

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Perficient

JANUARY 4, 2021

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos rank differently on Google and YouTube and what that means for your video strategy. ?

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Video Google Strategy Marketing 531

Perficient

AUGUST 20, 2020

Adapting to New Market Conditions. At Perficient, we have developed a proprietary tool that allows you to take the raw data from SEMrush and get a quick market view similar to this one: Once you have a view as to where the SEO strengths of your competitors lie, you can then begin to work on your strategy. Developing an SEO Strategy.

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Google Examples Trends Tools 452

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

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South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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Marketing social media Branding Apple 195

Chris Skinner

MAY 3, 2020

In the latest example of a bank that couldn’t hack the digital bank market, RBS gave up on Bó last week. It surprised me as the bank only launched last November, to a fanfare of £100 million investment and the acquisition of the start-up they had been co-funding, Loot.

Digital Banking 373

Digital Banking Examples Marketing 373

Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design. Why Global Inclusive Design is Important.

Strategy 496

Strategy Marketing Strategies Regional Marketing 496

Perficient

JANUARY 7, 2021

For example, most batteries can run for 300-400 miles, a far cry from the 100 miles just a few years ago. For example, some states, such as California and Massachusetts, plan to ban the sale of new gas-powered cars by the year 2035. A common reason people avoid EVs is that they believe the battery will run out of juice while driving.

Marketing 309

Marketing Industry Mobile Massachusetts 309

Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. Consider the very well-known example of NerdWallet , which is an amazingly successful site. Has their focus shifted? In this episode of the?award-winning?Here’s

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Perficient

MARCH 15, 2021

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. So what’s a modern, data-driven marketer to do? This is a tough one. HIPAA is serious.

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Perficient

JUNE 22, 2020

For example, we are working with a client that needs to diversify its customer base. The client needs to develop a narrow strategy for market awareness and customer acquisition, which is where we will focus the effort. Back to our manufacturer example. The Voice of the Market . Let’s say they’ve provided a dealer locator.

Customer Experience 531

Customer Experience Comparison Strategy social media 531

South State Correspondent

APRIL 22, 2024

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

Marketing 195

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South State Correspondent

AUGUST 14, 2024

To effectively differentiate their services, commercial lenders will need to be thought leaders, understand their market and industries, and provide more insightful advisory services. For example, if you can invest $100 and earn a $20 profit, then your ROI is 20%. Commercial lending is more competitive than ever.

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Perficient

AUGUST 10, 2020

Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. John is a marketing consultant from the SEO team here at Perficient, and he specializes in technical SEO. For example, one of the important things to do is to crawl a site.

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Perficient

JUNE 29, 2020

Personalization drives success within marketing campaigns. The use of personalized content allows marketers to transition from batch and blast emails to more highly targeted one-to-one email communications. An example of a Segment / Segmentation is Montana (Segment) within the State (Segmentation). Can You Give Me an Example?

Montana 348

Montana Examples Data Marketing 348

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

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Perficient

JULY 27, 2020

Here’s Why digital marketing video series, Eric Enge and Jessica Peck explain why you need to understand how Google uses machine learning. ? ? ?. Google BERT Update – Digital Marketing Quick Take. Jess is a Marketing Technology Associate here at Perficient offices in Framingham. Don’t miss a single episode of Here’s Why.

Google 491

Google Video Marketing Examples 491

Perficient

DECEMBER 8, 2020

For example, in the Google results we saw for the query “12 angry men,” the Google search results displayed a video widget in position three in the search results. Here are example screenshots of each type of result. For example, if an advertiser bid $1 and had a 2% CTR, and a second advertiser bid $0.50 Featured Snippet.

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Video Google Study Examples 520

BankUnderground

DECEMBER 4, 2024

Their flexibility, low premia and underlying leverage appeal to all market participants ranging from conservative investors hedging against intraday market volatility to aggressive traders speculating for quick profit generation. The improved market conditions have encouraged both market participation and innovation.

Marketing 116

Marketing Risk Management Retail Capital 116

Perficient

JANUARY 25, 2021

Take for example the highly touted Amazon/JP Morgan/Berkshire company, Haven. MY PREDICTION: Leaders from the Provider community will work with the new Federal Administration to develop a “third way” to improve quality and manage costs that is reliant neither fully on the private insurance market nor on governmental backing.

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Community System Trends Tools 429

Perficient

JULY 13, 2020

Here’s Why digital marketing video series, Eric Enge reveals some insights from our fourth annual survey of voice usage and predicts when the voice revolution will actually happen. ? ? ?. Eric Enge, Principal with the Digital Marketing Solutions Business unit at Perficient here. In this episode of the?award-winning? Transcript.

Video 461

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Perficient

FEBRUARY 18, 2021

The approach we took, and you’ll see in the presentation, are real-world examples of digital trends. Some of the examples we presented include – virtual agents (chatbots, AI), connected bankers, conversational marketing and conversational banking. First, we tee up the challenge and opportunity.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

JANUARY 26, 2021

This included pulling all the links for 28 domains split into three markets: Technology, Health, and Finance. Examples include: [link]. Perficient selected 3,000 queries across the Technology, Health, and Finance market sectors (1,000 queries per sector). Confirm the API level analysis by pulling detailed link data.

Study 529

Study Tools Data Analysis 529

Perficient

JANUARY 22, 2021

For example, if I trade my credit card points for cash, the organization knows that I might have some immediate needs that money can help solve. For example, purchasing a 32oz box of raisins out of an impulse might show a preference or an “affinity” for raisins. For example, imagine an airport with a hamburger restaurant.

Analytics 309

Analytics Industry Chicago Payments 309

Perficient

AUGUST 3, 2023

Institutions can use their data to tailor LLMs and maintain an acute pulse on their numbers, giving them an invaluable awareness of where they stand in the market against competitors. For example, using generative AI image analysis, one can determine if an image has been altered, which helps control insurance fraud and identity theft.

Industry 83

Industry Risk Management Customer Experience Fraud 83

Perficient

FEBRUARY 2, 2023

In fact, according to The Business Research Company’s 2022 Payment Security Global Market Report , the payment security market is expected to reach $43 billion by 2026. One example of this effort, which we expect to see more of in 2023, is biometric payments. billion of economic output.

Industry 471

Industry Trends social media Payments 471

Perficient

MARCH 23, 2021

For example, sessions on mobile devices may include users who are literally mobile and satisfying an immediate need, such as researching directions in a new city or looking up a phone number or an address. We’ve broken it down into market segments, in both U.S. How can you use this data to inform your digital marketing strategy?

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Mobile Study Community Industry 421

South State Correspondent

JANUARY 23, 2023

For example, if a banker wanted to learn about how ISO20022 was going to impact their bank, they might do a Google search to return a bunch of webpages that now have to be sifted through and determine each page’s efficacy. Here are some recent examples: Create bullet point notes on employee retention credits.

Tools 370

Tools Examples Data Analysis 370

Perficient

DECEMBER 14, 2020

The COVID-19 pandemic has challenged the economic and labor markets, impacting all businesses regardless of their size. The Public Cloud Market Will Surge. For example, software-as-a-service (SaaS) enables applications to run on the provider’s servers over the internet, and it will likely remain the largest segment of the cloud market.

Technology 348

Technology Trends Software Resources 348

PYMNTS

DECEMBER 15, 2020

Poynt, the release stated, will be integrated with GoDaddy's Websites and Marketing as well as its WordPress commerce services, letting SMBs use it to connect commerce experiences across various channels. He said a business could do both, and that they didn't have to be competitors.

Technology 337

Technology Payments social media Software 337

Perficient

APRIL 2, 2021

One example is the use of chatbots to automate routine customer interactions, such as account opening activities and general customer inquiries. These technologies are also used to better target marketing in retail and customize trade recommendations in wealth management. Risk Management. Textual analysis.

Regulation 309

Regulation Industry Risk Management Analysis 309

Perficient

DECEMBER 21, 2020

Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains why YouTube is the best platform for publishing videos. ? ? ? ? ?. YouTube Marketing Resources. Eric: Hey, everybody, Eric Enge here, I’m the Principal for the Digital Marketing Solutions business unit here at Perficient.

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