Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. A good example recently published in American Banker is how some banks coordinated helpful webinar content to guide small businesses and treasury prospects.

Analytics 100

Analytics Resources Strategy Marketing Strategies 100

William Mills

APRIL 27, 2017

They use “continuous data validation” to verify each data element as it is input, for example it verifies the telephone number as soon as it is entered. Seems like a pretty straightforward application of marketing automation and predictive marketing. Today is clearly Mortgage day at Finovate in San Jose. infocorpgroup.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. According to HubSpot , lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready.

How To 43

How To Strategy Case Study Marketing 43

William Mills

NOVEMBER 1, 2016

Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. Content marketing. Marketing automation. based fintech. Social media.

Technology 40

Technology US Marketing Customer Experience 40