Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Perficient

DECEMBER 8, 2020

For example, in the Google results we saw for the query “12 angry men,” the Google search results displayed a video widget in position three in the search results. Here are example screenshots of each type of result. For example, if an advertiser bid $1 and had a 2% CTR, and a second advertiser bid $0.50 Featured Snippet.

Video 520

Video Google Study Examples 520

Abrigo

OCTOBER 4, 2016

Take for example, Bank ABC. Another way to increase the volume of loan applications is to drive interest through targeted marketing techniques that are tailored to the desired applicant. For many smaller banks and credit unions, marketing is often put on the back burner.

Resources 236

Resources Marketing Strategies Strategy Community 236

Perficient

MARCH 23, 2021

For example, sessions on mobile devices may include users who are literally mobile and satisfying an immediate need, such as researching directions in a new city or looking up a phone number or an address. We’ve broken it down into market segments, in both U.S. How can you use this data to inform your digital marketing strategy?

Mobile 421

Mobile Study Community Industry 421

Perficient

JANUARY 8, 2025

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos.

Leadership 221

Leadership Trends Industry Strategy 221

PYMNTS

FEBRUARY 2, 2021

The furniture industry, for example, can be especially difficult to migrate to online platforms. The portal, for example, needed to have the ability to take advanced orders for buyers procuring items that have not yet been manufactured. Yet not every product category is well-suited for a digital-only commerce experience.

Marketing 170

Marketing Strategy Meeting Online 170

Perficient

JULY 22, 2020

It forms the start of a new approach for your organizations hiring, investment, and go to market activities. In this age of digital transformation, I’ve seen entire new organizations created with a focus on orienting towards the new business strategy. These strategies by their very nature can only go so far.

Strategy 322

Strategy Technology Marketing Marketing Strategies 322

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

Regulation 156

Regulation Innovation Fintech Marketing 156

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. The result, in some industries, has been a fragmented shopping experience.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

APRIL 27, 2018

For example, the coffee chain is offering its Mobile Order & Pay to all customers and leveraging Wi-Fi sign-ins at its brick-and-mortar stores. This difference is driving a shift in Starbucks’ marketing strategy. For example, the company offered a Frappuccino Happy Hour to all of its customers over a short period of time.

Marketing 125

Marketing Strategy America Mobile 125

Payments Source

MARCH 28, 2019

Once Apple looked at the state of its existing ecosystem, it identified a space it could uniquely deliver on, and activated the partners needed to make it come to fruition — a perfect example of the concept of ecosystem enablement, argues Frank Kenney, director of market strategy for Cleo.

Apple 129

Apple Company Marketing Strategies Cards 129

PYMNTS

DECEMBER 23, 2020

It’s all about being pragmatic, Hondal said, through the use of old-school cause-based marketing that emotionally connects with and matters to consumers now more than ever. She said simple things like sending a “thank you for giving me your business” note is old-school marketing at its best — and it works. How To Proceed.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. This is not a trick but effective marketing.

social media 195

social media Tools Marketing Data 195

Insights on Business

FEBRUARY 13, 2019

For example, there are teams focusing on: Onboarding and Enchantment. Social-based marketing. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. Day-to-day tasks.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. FDX’s stated goal is to unify the financial sector around standardized data-sharing efforts given markets’ growing enthusiasm for open banking.

Data 293

Data Innovation Big Data Marketing Strategies 293

PYMNTS

MAY 13, 2019

While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines. percent said they prefer to observe market trends before quickly unveiling their solutions.

Innovation 194

Innovation Innovation Strategies Strategy Trends 194

PYMNTS

MARCH 12, 2020

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings.

Retail 182

Retail Data Examples Online 182

PYMNTS

NOVEMBER 30, 2020

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies.

Google 183

Google Examples Innovation Apple 183

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

Marketing 100

Marketing Survey Retail Data 100

Image Works Direct

NOVEMBER 20, 2024

That means it’s time to create a bold marketing plan to stand out from your competitors! Our team recently presented a webinar on November 10 where we shared smart strategies, discussed the importance of timely marketing and gave examples of successful campaigns. Can you believe it’s almost the new year?

Marketing Strategies 36

Marketing Strategies Strategy Marketing Examples 36

PYMNTS

MAY 4, 2020

For example, if consumers rush to physical stores, make sure staff is available to restock and clean the sales floor. Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

MARCH 20, 2020

We know from previous downturns and recessions that the payment industry follows the overall market and consumer spend,” Mielke said, in describing overall trends. “So She noted the example of Airbnb , which is refunding deposits, but it is the host that is not getting paid.

Software 169

Software Examples Payments Industry 169

PYMNTS

SEPTEMBER 11, 2019

With the planned “Star Wars” theme, for example, participants can feel like they are in a room with a Darth Vader battle scene, complete with temperature changes and weather effects. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

SEPTEMBER 24, 2018

There’s a lot of XRP out there, which in turn means the market cap for the crypto is now about $26 billion, and which means it is the second weightiest crypto, by market cap, behind the marquee name bitcoin and ahead of Ethereum. That’s a fundamental difference in go-to-market strategy that bears watching.

cryptocurrency 190

cryptocurrency Marketing Strategies Bitcoin blockchain 190

NCR

MAY 24, 2017

It’s a big question for many businesses, and one that drives a lot of marketing strategies. The ATM channel , for example, is one of the most visible and direct tools any bank has to engage with consumers, but is it a fully integrated part of your digital experience? Engagement through personalization.

Marketing 81

Marketing ATM Marketing Strategies Data 81

South State Correspondent

SEPTEMBER 6, 2023

The Set Up For this example, let’s say your bank offers a “Silver,” or basic, transaction account package and a more expensive “Gold” bundle similar to the account packages below. Putting Behavioral Deposit Pricing into Action Bundling products and putting them in sets of three is a tried and trusted marketing strategy among banks.

Marketing 195

Marketing Marketing Strategies Analytics Strategy 195

PYMNTS

JULY 2, 2018

Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. Brooklinen stands as one example of the trend. Higher Prices.

social media 124

social media Policies Marketing Strategies Branding 124

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

social media 195

social media Management Marketing Resources 195

PYMNTS

APRIL 16, 2019

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Dialing Up the Display.

Retail 162

Retail social media Mobile User Experience 162

PYMNTS

APRIL 16, 2020

On the more traditional CPG brand side, Nuria is aimed at the “clean beauty” market, which requires strict standards on ingredients in the EU as well as the U.S. So, for example, if we put together a back-to-school campaign, we might plan to be in certain stores, but we also need to be ready to lean on online sales exclusively.

Branding 160

Branding Community Strategy Online 160

PYMNTS

JULY 22, 2020

FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies. Retailers should encourage moves toward eCommerce through promotions and marketing. To test those factors, PYMNTS matched the back-to-school decisioning against our Digital 3.0

Retail 186

Retail Meeting Arizona Florida 186

PYMNTS

JULY 16, 2020

It has set out four major elements for how all companies — particularly retailers — must organize their go-to-market strategies and business models for the short term, with an eye toward the behaviors that will stick if and when the pandemic ebbs. Clienteling is a perfect example. Take appointment selling, for example.

Retail 155

Retail Apple Examples Marketing Strategies 155

PYMNTS

JUNE 4, 2020

FIs must consider whether digital newcomers will find it easy to understand how to conduct video KYC processes, for example, said Zac Cohen, chief operating officer of global identity verification solutions provider Trulioo , in a recent PYMNTS interview.

Report 158

Report Fraud Security Fintech 158

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 100

Analytics Resources Strategy Marketing Strategies 100

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. With some heavy marketing, A&P was able to sell loads of baking soda at low prices — revealing that consumers were willing to purchase private label brands. Their answer was 8:00 A.M. and 8:00 P.M.,

Branding 119

Branding Millennials Retail Strategy 119

PYMNTS

OCTOBER 10, 2017

Those characteristics make them completely different than the generations before them, forcing companies to develop new products, rethink their marketing strategies and offer educational programs that will capture the interest of 26-year-olds – which comprise the largest single age group of the millennial demographic.

Branding 102

Branding Online Millennials Groups 102

PYMNTS

MARCH 19, 2018

Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems. Data helps companies understand customers and change their go-to-market strategies to meet their buying habits.

Analytics 124

Analytics Data Compliance Tools 124