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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Amidst a Global Crisis, Cloud Technology Trends for 2021 Emerge

Perficient

The COVID-19 pandemic has challenged the economic and labor markets, impacting all businesses regardless of their size. Cloud technologies have changed the way that enterprises deploy and integrate services, saving time and resources, and allowing them to hyperscale their services. The Public Cloud Market Will Surge.

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Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies

Perficient

We knew that we could help optimize the debt collections process, reduce loan loss rates, and increase customer loyalty by leveraging a highly personalized and humanized approach to lending that combines process reengineering and technology throughout the customer journey. A Pathway to Improved Loss Rates and Happier Customers.

Lending 354
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GoDaddy Agrees To Buy Poynt To Boost Digital Payments Technology

PYMNTS

Poynt, the release stated, will be integrated with GoDaddy's Websites and Marketing as well as its WordPress commerce services, letting SMBs use it to connect commerce experiences across various channels. He said a business could do both, and that they didn't have to be competitors.

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Modular omni-channel marketing content: A game changer for personalization campaigns

Perficient

Technical Marketers running personalization campaigns need content. By using experience fragments, Marketers can build modular content or “distributed content” This means that a marketer can send a blog CTA to Facebook, a display ad, or a mobile app from a single editor. All this results in significant extra effort.

Marketing 322
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Scalability in Banking and Digital Transformation Example

South State Correspondent

In this article, we give a practical example of how scalability in banking works and how to use it to your strategic advantage. Case Study: SBA Lending – The Traditional Approach Small Business Administration (SBA) loan production is the perfect example of a business line that screams for digitization.

Examples 195
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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.