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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Banking-as-a-Service Moves Past Its Missteps To A Better User Experience

PYMNTS

It created an experience of confusion, and sometimes even distrust, from the end user's vantage point. As the market heads into 2021, however, there are opportunities to learn from those missteps and discover how platforms can capture the low-hanging fruit by wielding BaaS to empower, not complicate, the user experience.

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How B2B Payments Balances Compliance With A Better User Experience

PYMNTS

one of the largest FinTech hubs of the world today, initiatives like Open Banking demonstrate the opportunity for regulatory mandates to encourage innovation and competition — even in markets where such regulatory mandates don’t exist. Achieving A Better User Experience. With the U.K. he told PYMNTS.

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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design. Importance of Device Type.

Strategy 496
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Can FinTechs Get Through A Turbulent Market?

PYMNTS

There are bad days on the market — and in the wake of COVID-19, the disease caused by the coronavirus , which has spent the last month gaining more and more global ground, there have been more than a few of those of late. The market has had a crisis of confidence,” Willie Delwiche, investment strategist at Baird told the Associated Press.

Marketing 236
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The Top SEO Challenges in Healthcare

Perficient

B2B Players Can’t Offer B2C Experiences (Or Can They?). Adapting to New Market Conditions. For example, match up your priority market areas against the competitive market picture to see if there are top priority areas for you that also happen to be weak points for your competitors. Developing an SEO Strategy.

Google 452
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Essential Question for Healthcare: Why Redesign Your Website?

Perficient

Accordingly, the goals of a redesign should always be derived from real, measured user experiences. Here are a few examples of concrete redesign goals: A better mobile web experience to drive smartphone engagement. Increased utilization of physician and appointment-setting functionality.