Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact
PYMNTS
DECEMBER 10, 2019
Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.
Let's personalize your content