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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Airbnb: How To Win The $1.4T Battle For Millennials

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For example, studies show that one in every five millennials would abandon travel booking processes if their preferred payment method was not offered. Millennials are set to become a significant portion of global travelers (they already are, in fact), so it is critical for platforms to reach them in the channels where they are already.

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How Pilot Is Innovating Corporate Taxes For Millennial-Run Businesses

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Recent research finds that 67 percent of millennial business owners operate independent companies rather than franchises. Recent research finds that 67 percent of millennial business owners operate independent companies rather than franchises. Proper tax education is critical to any business’s future, Daher said.

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AI-Powered Visual Shopping Experiences For Millennials, Gen Z

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Retailers looking to engage tech-savvy millennials and Gen Z consumers are quickly doubling down on their efforts to offer more visual content and enhance the discoverability of their products and services. A survey conducted last year found that 62 percent of millennials prefer visual search over other search methods.

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Retail Data Shows Online Dominance, Gift Card Momentum For Holiday Spending

PYMNTS

Among those who said they would increase spend, about a third of millennials and Gen Xers said they would increase spending. And when they do spend, consumers will do so online – some of them exclusively. percent said they would do all of their shopping online. percent said they would do all of their shopping online.

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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

Consumers are shopping more online , are increasingly interested in contactless payment methods and are showing up in stores to buy, not to browse. They’re also looking for curbside pick-up when they order online, omnichannel interactions and more choice when it comes to how they pay and when. And there's a huge opportunity.

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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.