PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. According to Claessen, those brand attributes are even more important during this crisis as retailers communicate with employees, landlords and consumers. Big mistake, say several branding experts.

Branding 145

Branding Retail social media Customer Experience 145

Gonzobanker

NOVEMBER 16, 2023

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

social media 97

social media Marketing Millennials Trends 97

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings.

Innovation 166

Innovation Retail social media Apple 166

PYMNTS

JUNE 14, 2019

And the idea is to take advantage of the ongoing rise of mobile commerce and social media to create, in essence, digital communities centered around pets — and not just ones that spark to life when little Fido goes missing, or plots an escape from a dog park or a particular section of the beach in the summer. Social Media Aspect.

social media 194

social media Retail Community Mobile 194

PYMNTS

APRIL 16, 2019

Retailers put together window displays and signs to create enticing storefronts, engage customers via social media and send printed ads through the mail. There’s a lot of complementary technologies that are being offered today that can be incorporated into the whole self-serve or unattended retail system,” he said.

Retail 162

Retail social media Mobile User Experience 162

PYMNTS

JULY 31, 2020

There has been increased demand for AI in the fashion industry, according to Infoholic, partially due to social media and the rise of influencers. That has led to the growing need for designers and retailers to personalize shopping experiences, and that’s the sweet spot for AI. Fast fashion retailer H&M uses A.I.

Retail 165

Retail social media Analytics Trends 165

PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

social media 118

social media Retail Tools Examples 118

PYMNTS

DECEMBER 15, 2020

Keeping consumers invested and engaged is an eternal challenge for retailers. Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels.

Payments 236

Payments social media Branding Study 236

Perficient

DECEMBER 4, 2020

Many retail or consumer goods businesses have had to switch from traditional, in-person shopping experiences to digital buying. For example, curbside pick-up has become extremely resourceful to consumers during these unprecedented times. Retailers can use multiple ways of communication such as emails, text, and social media.

Customer Experience 309

Customer Experience social media Branding Retail 309

PYMNTS

DECEMBER 15, 2020

Goldfarb brought up GoDaddy's acquisition of Sellbrite , whose technology helped to plug businesses into digital markets or social media, as an example of helping SMBs get ahead online. He said a business could do both, and that they didn't have to be competitors.

Technology 337

Technology Payments social media Software 337

PYMNTS

AUGUST 13, 2019

For fans of retail or marketing history — or just fans of how people communicated in the past — reading old magazine and newspaper advertisement from, say, before the 1960s can be fun and illuminating. Already, retailers, telecoms and others are mapping out that 5G AR future (and beyond). The Rise Of AR.

Retail 169

Retail social media Video Mobile 169

PYMNTS

OCTOBER 22, 2020

Retailers in this space are also beginning to offer more payment methods and shopping channels, and the ongoing COVID-19 pandemic’s effects on consumer behaviors is partly driving this shift. Providing diverse payment methods is therefore becoming as essential to retailers’ success as offering expansive product lines. consumers in May.

social media 200

social media Retail Online Mobile 200

PYMNTS

FEBRUARY 12, 2020

For retailers, 5G stands to be an opportunity to get closer to consumers and amp up the in-store experience. Retailers won’t have to wait that long to see an impact because limited 5G networks will be a reality much faster than 2024. Intel is already working with a retail solutions provider in China that is bringing 5G to life.

Retail 163

Retail Mobile social media Video 163

PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. What do consumers want from retailers now?

Retail 153

Retail Branding social media Online 153

PYMNTS

APRIL 9, 2019

Voice-assisted retail has commanded most of the spotlight in recent months, a reasonable development given the sales of voice-enabled devices, especially during the 2018 holiday shopping season. Take one example from apparel retail (this one without any sweaters). Victory achieved — score one for visual search.

Retail 166

Retail social media Tools Technology 166

PYMNTS

NOVEMBER 26, 2019

Luxury and upscale retail are undergoing some significant changes as the holiday shopping season kicks off and a new decade approaches. Nordstrom is one example of that. The retailer recently delivered earnings that beat analysts’ expectations for the recently completed financial quarter, even as its net sales declined year over year.

Retail 131

Retail Online social media United States 131

PYMNTS

MARCH 17, 2020

eCommerce’s rise has only made designing retail showrooms more complex, however. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries. Companies need all the tools they can get to keep consumers engaged in the competitive retail environment. The Rise of Visual Search.

Retail 143

Retail Tools Millennials social media 143

PYMNTS

JANUARY 14, 2021

More than half of consumers find it difficult to locate relevant information on their banks’ websites, for example, a problem that led many to seek assistance in physical branches. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

Video 224

Video social media Millennials Data 224

PYMNTS

FEBRUARY 5, 2020

In the middle are the consumers whose data fuels eCommerce, social media and basically the entire internet as we know it. The Merchants’ Guide to Navigating Global Payments Regulations , powered by Ekata, dives deep into this complex and unsettled topic, from possible abrupt retail impacts to long-term open banking repercussions.

Google 288

Google Data Regulation social media 288

PYMNTS

JUNE 8, 2020

With a need for social distancing in the coronavirus era, businesses are seeking ways to restrict traffic through appointment-based systems for physical retail. GlobalData Managing Director and Retail Analyst Neil Saunders said in an NRF blog post that the situation provides an opportunity to experiment with new ways of selling.

social media 141

social media Retail Examples System 141

PYMNTS

OCTOBER 9, 2020

“Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth. For retailers, the opportunities are apparent, but to truly succeed they must find ways to make the shopping experience live, interactive and seamless,” said iKala CEO and Co-Founder Sega Cheng.

Branding 221

Branding social media Video Strategy 221

PYMNTS

JANUARY 24, 2020

But no matter the case, music is a big part of the retail world, and is helping to create new harmonies of innovation and disruption. The report quoted Jeff Marsilio, the NBA’s senior vice president of new media distribution, as saying, “The Base:Line playlist will have about 40 songs with a hip-hop vibe and will be refreshed weekly.”

Retail 151

Retail Innovation Apple San Jose 151

PYMNTS

APRIL 9, 2020

Clienteling — the practice of assigning retail sales associates to high value customers — is having a moment. According to Boston Retail Partners , 63 percent of retail personnel can’t identify customers prior to checkout. For retailers, LiveConnect delivers an effective and meaningful way to engage with their customers.

Retail 130

Retail Video social media Boston 130

PYMNTS

DECEMBER 10, 2020

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.

social media 257

social media Video Branding Online 257

PYMNTS

SEPTEMBER 9, 2020

Regardless of what happens with the sale of TikTok, social commerce could become a retail factor to reckon with in Q4, and is definitely ready for its close-up in 2021. In fact a new report puts the global market for social commerce at $89.4 billion this year and says it will reach $604.5

Marketing 209

Marketing Report social media Course 209

PYMNTS

MAY 5, 2020

As retailers contend with the continuing COVID-19 crisis and the inevitable resettling of the business, one of the most popular pieces of advice has been to reformat existing stores. For example, some might consider trying experimental pop-up locations. I think that phenomenon has been aided by social media.

Retail 150

Retail New York City New York social media 150

PYMNTS

JANUARY 13, 2020

Fitness and wellness are helping to change the face of retail in 2020. Furthermore, consumers are always looking for variety, and for community — something a digital operation like ClassPass can help build in almost a social media-like way. Innovation is also taking place within retail brick-and-mortar pharmacies.

Retail 146

Retail Houston social media Innovation 146

PYMNTS

JANUARY 30, 2020

So-called fast fashion has been a big player in retail for years, but that part of the commerce-and-apparel world is facing some serious challenges. Late last year, for example, fast-fashion pioneer Forever 21 filed for bankruptcy. Retailers Not Giving Up. The Facebook group Buy | Sell | Trade at Barnard has over 7,000 members.

Retail 142

Retail New York City New York social media 142

PYMNTS

JANUARY 23, 2020

And retail and commerce-related payments are certainly a big part of that trend. It’s not just the direct selling of products to consumers that matters when it comes to cross-border retail. Several retail and retail-related trends are at play with this funding announcement. Importance of Logistics and Payments.

Retail 151

Retail social media Branding Trends 151

PYMNTS

NOVEMBER 15, 2019

Although the functionality is not limited to retail, some video creators have been linking to products on Amazon. Many other social media companies have also entered into the eCommerce space as a way to diversify income streams. Instagram , for example, now lets users purchase products directly from feeds.

Video 178

Video social media America Examples 178

PYMNTS

MAY 27, 2020

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. “At Lexus, we have always held guest experience as our top priority.

Online 151

Online Management social media Branding 151

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

San Francisco 100

San Francisco Retail social media Marketing 100

PYMNTS

JULY 30, 2019

One of the biggest retail stories as we head into 2020 is how India is a battlefield of digital commerce, along with a hotbed of retail innovation. The eCommerce retailer is said to be working with Catamaran and has started hiring workers for the operation per unnamed sources, Reuters reported. The company was founded in 2016.

Retail 108

Retail social media eBook Report 108

PYMNTS

MAY 28, 2020

But when it comes to the digital customer experience, retailers are playing catch-up. The issue is critical as retailers either move online or put more effort behind their eCommerce capabilities. The digital shift is definitely on. Before the pandemic, this process lacked urgency and was known as “digital transformation.”

Retail 144

Retail Customer Experience social media User Experience 144

PYMNTS

JANUARY 29, 2018

Kroger, for example, plans to spend $9 billion over the next three years to modernize, according to the PYMNTS.com Omni Usage Index. Through platforms such as Instagram, for example, grocery brands can promote their products and show what the end results of a successful trip to the supermarket could look like.

Retail 126

Retail social media Examples Marketing 126

PYMNTS

JUNE 4, 2019

Consumers might feel creeped out by all those hyper-precise and personalized ads on social media, but how many would mind – really mind – if, because of predictive eCommerce technology, their stocks of toilet paper never ran out? Amazon is not the only operation interested in this area of retail.

Retail 132

Retail Course social media Analytics 132

PYMNTS

MAY 11, 2018

That’s one of the driving ideas behind a new service that Marriott International recently launched for Chinese travelers going overseas — a service that also helps to demonstrate how the country’s growing tourist class is changing payments and retail. Last year, the U.S.-based So is WeChat. But mobile is only the beginning.

Retail 129

Retail Payments social media Mobile 129