PYMNTS

AUGUST 9, 2018

That might mean on a social media platform, or a well-crafted blog designed to appeal to particular hobbyists, or an event and ticketing website, or an online platform devoted to travel. Different consumer groups do contextual commerce in their own ways, but one of the most significant segments consists of “ bridge millennials.”

Millennials 101

Millennials social media Exercises Retail 101

PYMNTS

MAY 1, 2020

Millennial and Gen Z stereotypes often revolve around being tied to smartphones or computer screens, but these consumers love the outdoors just as much as their parents’ and grandparents’ generations. Social media can show how much millennials and members of Generation Z love hiking, camping and other outdoor activities.

Millennials 141

Millennials social media Retail Guidelines 141

Banking 2020

DECEMBER 15, 2014

Effectively leading millennials requires understanding the collective experiences, values and motivators that make this group “tick.” Millennials, generally defined as the demographic cohort born between 1982 and the early 2000s, will account for half of the American workforce by 2020. Be transparent. Make work feel like play.

Millennials 58

Millennials Management How To social media 58

South State Correspondent

MAY 2, 2022

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing.

social media 195

social media Management Marketing Resources 195

Gonzobanker

APRIL 3, 2019

It’s not a “Millennial thing.” Deploy strategic delivery plans—aligning with strategic or tech plans —that may start with a journey-mapping exercise. Most of the time, self-service on-demand is more convenient because it’s on the customer’s terms. It’s now the primary way the purchasing process begins, if not finishes.

social media 93

social media Exercises Millennials Training 93

PYMNTS

DECEMBER 3, 2019

Even so, it will require long and hard work to build those better consumer experiences — and to provide tools and apps that enable bank and CU customers to exercise more control. Among millennials, for instance, some 80 percent frequently use apps that offer full controls. “Banks are starting to recognize that,” Ali said.

Mobile 137

Mobile social media Millennials Exercises 137

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78