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Passing The Middle-Market Automation Exam

PYMNTS

Sometimes it’s not a sales challenge but a technology challenge, as in, “do they have the right technology that the middle market needs and wants that is available to the bank’s set of products?” King asked. “In

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing. The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. FinTech shows no signs of slowing down the creation of new SaaS products for small firms, however. APIs Add to the Exhaustion.

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

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Q2 Acquires Gro Solutions: So What?

Gonzobanker

CorePro (from Social Money acquisition ) brought a platform that fintechs and banks can use to gather deposits and provide PFM-like capability. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

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Cisco Financial Services welcomes imimobile

Cisco

Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. You already have a CRM, a Marketing Automation platform, or Call Center software.