William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. PR then expands the awareness of your white papers and downloadable content to drive sales. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. PR then expands the awareness of your white papers and downloadable content to drive sales. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

Marketing 42

Marketing Fintech Marketing Automation Marketing Strategies 42

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech. Content marketing. Marketing automation.

Technology 40

Technology US Marketing Customer Experience 40