Fintech Marketing Strategies social media 
Perficient
APRIL 20, 2023
blockchain, digital wallets, money center banks, emerging payment solutions, digital lending, economic turmoil, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.
William Mills
APRIL 25, 2019
Social media is frequently viewed as a B2C marketing strategy that other companies needn’t bother with. However B2B companies, and fintechs in particular, can gain enormous benefits from a well-rounded social media strategy.
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Bank Innovation
JANUARY 30, 2019
s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.
South State Correspondent
MAY 2, 2022
For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing. Funnels Create Tactical Confusion.
South State Correspondent
SEPTEMBER 20, 2022
Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.
William Mills
AUGUST 30, 2018
The most exciting aspect of being immersed in the fintech world is that it is constantly changing and evolving. Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. SEO Benefits.
William Mills
JULY 26, 2018
Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.
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