PYMNTS

MARCH 8, 2017

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. Navigating the FinTech Waters. Preparing for a FinTech Future.

Fintech 130

Fintech Marketing Strategy Payments 130

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

BankInovation

FEBRUARY 8, 2022

Core provider Fiserv’s market strategy continues to focus on bank partnerships and fintech acquisitions as revenues grow and development picks up speed. Financials were in line with expectations, Fiserv Chief Executive Officer Frank Bisignano said during today’s fourth-quarter earnings call.

Fintech 98

Fintech Marketing Strategies Financial Technology Strategy 98

William Mills

FEBRUARY 8, 2024

In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth.

Strategy 85

Strategy Fintech Financial Technology Innovation 85

William Mills

AUGUST 15, 2024

I've always been fascinated by the Olympics. While the incredible athletic feats are inspiring, the games are much more than that. The global event is a celebration of planning, fierce competition and storytelling.

Strategy 91

Strategy Fintech Marketing Strategies Marketing 91

The Financial Brand

FEBRUARY 5, 2020

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Fintech 36

William Mills

APRIL 25, 2019

Social media is frequently viewed as a B2C marketing strategy that other companies needn’t bother with. However B2B companies, and fintechs in particular, can gain enormous benefits from a well-rounded social media strategy.

social media 57

social media Strategy Fintech Marketing Strategies 57

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. The deal will also give rise to strategic collaborations between traditional financial institutions and tech-nimble FinTechs.

Data 293

Data Innovation Big Data Marketing Strategies 293

Independent Banker

OCTOBER 1, 2021

Recent changes in overdraft fee practices at some banks and new product offerings by fintech providers have made a big splash in the news recently. You don’t hear much about the consequences these new strategies pose for consumers. Customer service” shouldn’t come with financial consequences.

Strategy 91

Strategy Marketing Strategies Policies Survey 91

American Banker

DECEMBER 6, 2023

MoneyLion and Pagaya, which were among the many payment companies that fought headwinds in the past two years, are using product and capital markets strategies to help them recover.

Marketing Strategies 83

Marketing Strategies Fintech Strategy Capital 83

Gonzobanker

JUNE 20, 2024

With the latest scandal entangling fintech middleman Synapse and its partner banks, it wouldn’t be surprising for more bankers to embrace “boring” over “daring,” with executives fearing what could go wrong with banking-as-a-service partnerships or, more broadly, with their fintech pairings. Nor is it a winning strategy.

Digital Banking 172

Digital Banking Fintech Innovation Strategy 172

PYMNTS

JANUARY 27, 2017

is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. Analysts found that, in the first nine months of 2016, China held the top spot for FinTech investment, with funding raised for that period doubling compared to the same period in 2015.

Fintech 100

Fintech Mobile Cards Capital 100

PYMNTS

OCTOBER 18, 2020

FinTech Software-as-a-Service company HighRadius , which works to automate the order-to-cash process, has added a new chief financial officer in Scott Buxton , a press release says. Scott's broad experience is a perfect match to support continued growth.”.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

PYMNTS

JULY 31, 2020

This week’s look at the latest funding for B2B FinTech and other startups showcases an investor appetite for security, data and business intelligence, with nearly $63.5 The company plans to use the money to invest in its research and development efforts, go-to-market strategy, marketing and customer support.

Security 166

Security Data Capital Utah 166

PYMNTS

OCTOBER 8, 2019

Yak Pay is owned by Payment Logic, reports explained, with Visa providing product design and go-to-market strategy expertise. We’re thrilled to partner with an Australian FinTech to provide a solution for other small business owners. It’s a great story of Australian startups enabling one another’s growth.”.

Marketing Strategies 144

Marketing Strategies Cards Security Payments 144

PYMNTS

MARCH 14, 2017

FinTech Autobooks announced new funding to support its SMB banking solutions. This funding will enable us to expand our operations, which is already well under way with multiple credit unions and banks, and to refine our product, sales, distribution and marketing strategies to better serve small businesses.”.

Detroit 122

Detroit Michigan Marketing Strategies Fintech 122

PYMNTS

MAY 29, 2019

Plaid, the FinTech that enables apps to access consumers’ financial information, announced it is entering the European market, starting with the U.K. as its first foray in Europe because it has a thriving FinTech market and is among the fastest-growing sectors. lead specializing in go-to-market strategy.

Fintech 115

Fintech Marketing Strategies Policies Strategy 115

PYMNTS

JUNE 4, 2020

Many FIs are concerned about whether opening their APIs to FinTechs would result in criminals abusing open banking-powered payment apps to launder money, for example. FinTechs that can prove they have robust security measures in place to prevent such problems are likely to win over FIs and help advance the open banking movement.

Report 158

Report Fraud Security Fintech 158

PYMNTS

AUGUST 17, 2017

In an interview with PYMNTS’ Karen Webster, Clayton Weir, co-founder and chief strategy officer of FI.SPAN, revealed the promise and the peril of open banking. And how should the financial services industry manage — and, yes, even embrace and help shape — a wholesale disruption?

Data 192

Data United States Strategy Marketing Strategies 192

BankInovation

DECEMBER 23, 2022

The New York-based fintech is a spend management platform that allows companies to request, approve and track expenditures in real time, according to Crunchbase. Teampay will use the funding toward advancing its go-to-market strategy, expand its workforce and prioritize its recent partnership […].

Fintech 52

Fintech New York Marketing Strategies Strategy 52

PYMNTS

MAY 1, 2019

Plaid, the FinTech platform provider that recently raised $250 million in venture funding, is gearing up to expand into Europe. lead specializing in go-to-market strategy. According to a report in Financial News , based on open positions at Plaid, the company is looking to hire 10 or more people for jobs in Europe.

Marketing Strategies 100

Marketing Strategies Capital Fintech Policies 100

PYMNTS

MAY 1, 2019

Plaid, the fintech platform provider which recently raised $250 million in venture funding, is gearing up to expand into Europe. According to the report, jobs include a Europe lead and a UK lead specializing in go-to-market strategy. Other jobs include for engineers and policy experts, reported Financial News.

Marketing Strategies 100

Marketing Strategies Capital Fintech Policies 100

PYMNTS

MAY 15, 2018

He saw the opportunity in this market before the FinTech ecosystem declared enterprise-focused FinTech a ‘cool’ sector. “Kelly Ford’s hands-on participation with our team and board has helped us to evolve our go-to-market strategy to achieve the next level of scalable growth,” Lane continued.

Marketing Strategies 100

Marketing Strategies Leadership Capital Analytics 100

William Mills

MAY 13, 2022

For many, it contributed to the realization of the vital role that industry conferences and trade shows play in the marketing and sales cycle, highlighting the need for in-person events to support lead generation efforts outside of inbound marketing strategies.

Marketing Strategies 83

Marketing Strategies Conference Industry Strategy 83

William Mills

MAY 28, 2020

Now that marketing and sales have shifted toward digital channels, it is more important than ever for your business to stay relevant in the fintech space. It can be challenging to stand out when everyone is being bombarded with more online marketing than in the past.

Fintech 53

Fintech Branding Marketing Strategies Strategy 53

Gonzobanker

JULY 27, 2022

Strategies focused on physical attraction (marketing) and distribution – where branches serve as customer attractors and points of service and delivery – are increasingly “invalid,” requiring banks to “upgrade to the latest version of the protocol,” i.e., digital marketing and distribution. The Holy Trinity of Strategy.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

Bobsguide

JULY 13, 2022

NXTsoft , a company focused on delivering seamless API Connectivity as a Service to the financial marketspace has named Fintech veteran Chuck Diulus as Chief Revenue Officer. Diulus, a graduate of The Pennsylvania State University, has over 30 years’ experience in EFT, banking and Fintech industries.

Pennsylvania 88

Pennsylvania Denver Atlanta United States 88

South State Correspondent

MAY 2, 2022

This problem is often magnified when marketing gets involved as marketing then goes off and creates a strategy based on the bias and limitations of what the product people told them. The branch thinks about increasing deposits, and Treasury Management thinks about growing treasury management. Funnels Create Tactical Confusion.

social media 195

social media Management Marketing Resources 195

PYMNTS

FEBRUARY 22, 2019

FinTechs that landed new funding include a firm targeting friction in B2B payments in the construction space, alternative small business lenders and a company helping accountants guide their SMB clients toward capital. Mambu links banks, lenders, FinTechs and other financial services players with a cloud-based core banking infrastructure.

Lending 139

Lending Capital Fraud Tools 139

PYMNTS

MAY 31, 2019

based B2B FinTechs led the way in this week’s investment roundup, with more than $212 million in new funding falling in the hands of startups targeting a range of enterprise operations. based SeedLegals is in the startup funding business, but it’s not exactly an alternative lending FinTech. SeedLegals. announced $7.25

Capital 143

Capital Analytics Big Data Data 143

Tech and Finance

JUNE 8, 2017

Pendo Systems has announced that Ruth Wandhöfer, global head of regulatory and market strategy at Citi, has joined its board. Her reputation has been built around her ability to drive regulatory and industry dialogue while developing product and market strategies that integrate with an evolving regulatory and innovation landscape.”.

Virginia 46

Virginia Fintech Marketing Strategies America 46

PYMNTS

MAY 16, 2018

The FinTech automates invoice management and payment processes for several HOA management companies today, and its recent partnership with Bradenton, Florida-based Premier Community Bank will build on that, Praeger said. That, said Praeger, is why AvidXchange focused on configurability when mapping its go-to-market strategy.

Florida 100

Florida Boston Community Bank Marketing Strategies 100

Abrigo

OCTOBER 20, 2016

Technological innovation has enabled FinTech start-ups to compete in a field previously dominated by banks and credit unions. The wave of technological innovation that has swept the business world in the past several years has fundamentally altered how many industries do business.

Software 150

Software Lending Community Bank Taxes 150

PYMNTS

NOVEMBER 9, 2018

It was another busy week for B2B FinTech startups, with globally and vertically diverse companies securing new funding for their enterprise-targeting tools. PYMNTS takes a look at the latest in B2B FinTech funding below. Based in Germany, Fraugster raised more than $13.9 million for its anti-fraud solutions designed for retailers.

Software 158

Software Capital North Carolina San Francisco 158

PYMNTS

APRIL 18, 2018

As a business, Praeger said, the startup has multiple distribution channels to manage, including direct sales in various vertical markets, sales of its accounts payable automation product, partnerships with different accounting systems, partnerships with resellers and, since last year, distribution through a formal bank channel with Mastercard.

Fraud 100

Fraud Marketing Strategies Leadership Analytics 100

William Mills

MAY 26, 2016

Fintech startups fail for a number of reasons; ironically, most of those reasons are centered on finances. Unfortunately, campaigns that are either not well organized or, in some cases, nonexistent, can ruin brilliant Fintech startup plans. The most impactful startup mistakes usually result from poor decision making at the top.

Strategy 41

Strategy Marketing Strategies Fintech Resources 41