PYMNTS

MARCH 8, 2017

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. This allows the company to offer integrated, end-to-end payments solutions for specific markets.

Fintech 130

Fintech Marketing Strategy Payments 130

PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. We need to manage risk appropriately, but open banking is a good thing,” Davies said.

Security 174

Security Fintech Data Fraud 174

BankInovation

FEBRUARY 8, 2022

Core provider Fiserv’s market strategy continues to focus on bank partnerships and fintech acquisitions as revenues grow and development picks up speed. Financials were in line with expectations, Fiserv Chief Executive Officer Frank Bisignano said during today’s fourth-quarter earnings call.

Fintech 98

Fintech Marketing Strategies Financial Technology Strategy 98

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

The Financial Brand

FEBRUARY 5, 2020

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Fintech 36

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. The deal will also give rise to strategic collaborations between traditional financial institutions and tech-nimble FinTechs.

Data 293

Data Innovation Big Data Marketing Strategies 293

PYMNTS

JANUARY 27, 2017

is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. Analysts found that, in the first nine months of 2016, China held the top spot for FinTech investment, with funding raised for that period doubling compared to the same period in 2015.

Fintech 100

Fintech Mobile Cards Capital 100

PYMNTS

JULY 31, 2020

This week’s look at the latest funding for B2B FinTech and other startups showcases an investor appetite for security, data and business intelligence, with nearly $63.5 The company plans to use the money to invest in its research and development efforts, go-to-market strategy, marketing and customer support.

Security 166

Security Data Capital Utah 166

PYMNTS

OCTOBER 18, 2020

FinTech Software-as-a-Service company HighRadius , which works to automate the order-to-cash process, has added a new chief financial officer in Scott Buxton , a press release says. Scott's broad experience is a perfect match to support continued growth.”.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

American Banker

DECEMBER 6, 2023

MoneyLion and Pagaya, which were among the many payment companies that fought headwinds in the past two years, are using product and capital markets strategies to help them recover.

Marketing Strategies 83

Marketing Strategies Fintech Strategy Capital 83

PYMNTS

MAY 29, 2019

Plaid, the FinTech that enables apps to access consumers’ financial information, announced it is entering the European market, starting with the U.K. as its first foray in Europe because it has a thriving FinTech market and is among the fastest-growing sectors. lead specializing in go-to-market strategy.

Fintech 115

Fintech Marketing Strategies Policies Strategy 115

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

PYMNTS

OCTOBER 8, 2019

Yak Pay is owned by Payment Logic, reports explained, with Visa providing product design and go-to-market strategy expertise. We’re thrilled to partner with an Australian FinTech to provide a solution for other small business owners. It’s a great story of Australian startups enabling one another’s growth.”.

Marketing Strategies 144

Marketing Strategies Cards Security Payments 144

PYMNTS

MARCH 14, 2017

FinTech Autobooks announced new funding to support its SMB banking solutions. This funding will enable us to expand our operations, which is already well under way with multiple credit unions and banks, and to refine our product, sales, distribution and marketing strategies to better serve small businesses.”.

Detroit 122

Detroit Michigan Marketing Strategies Fintech 122

PYMNTS

JUNE 4, 2020

Many FIs are concerned about whether opening their APIs to FinTechs would result in criminals abusing open banking-powered payment apps to launder money, for example. FinTechs that can prove they have robust security measures in place to prevent such problems are likely to win over FIs and help advance the open banking movement.

Report 158

Report Fraud Security Fintech 158

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. Content marketing has arrived!

Marketing 42

Marketing Fintech Marketing Automation Marketing Strategies 42

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

social media 195

social media Management Marketing Resources 195

William Mills

APRIL 25, 2019

Social media is frequently viewed as a B2C marketing strategy that other companies needn’t bother with. However B2B companies, and fintechs in particular, can gain enormous benefits from a well-rounded social media strategy.

social media 57

social media Strategy Fintech Marketing Strategies 57

Gonzobanker

JUNE 20, 2024

With the latest scandal entangling fintech middleman Synapse and its partner banks, it wouldn’t be surprising for more bankers to embrace “boring” over “daring,” with executives fearing what could go wrong with banking-as-a-service partnerships or, more broadly, with their fintech pairings. Even fintech founders say so.

Digital Banking 172

Digital Banking Fintech Innovation Strategy 172

PYMNTS

AUGUST 17, 2017

When it comes to open banking, there’s a clear choice in place: by fiat, which includes formal processes, or by evolution, which would imply letting the market dictate what happens. This is a “mass-market approach with minimal vetting,” Weir maintained, over who has credentials for these activities.

Data 192

Data United States Strategy Marketing Strategies 192

PYMNTS

MAY 1, 2019

Plaid, the FinTech platform provider that recently raised $250 million in venture funding, is gearing up to expand into Europe. lead specializing in go-to-market strategy. According to a report in Financial News , based on open positions at Plaid, the company is looking to hire 10 or more people for jobs in Europe.

Marketing Strategies 100

Marketing Strategies Capital Fintech Policies 100

PYMNTS

MAY 31, 2019

based B2B FinTechs led the way in this week’s investment roundup, with more than $212 million in new funding falling in the hands of startups targeting a range of enterprise operations. based SeedLegals is in the startup funding business, but it’s not exactly an alternative lending FinTech. SeedLegals. announced $7.25

Capital 143

Capital Analytics Big Data Data 143

PYMNTS

MAY 1, 2019

Plaid, the fintech platform provider which recently raised $250 million in venture funding, is gearing up to expand into Europe. According to the report, jobs include a Europe lead and a UK lead specializing in go-to-market strategy. Other jobs include for engineers and policy experts, reported Financial News.

Marketing Strategies 100

Marketing Strategies Capital Fintech Policies 100

BankInovation

DECEMBER 23, 2022

The New York-based fintech is a spend management platform that allows companies to request, approve and track expenditures in real time, according to Crunchbase. Teampay will use the funding toward advancing its go-to-market strategy, expand its workforce and prioritize its recent partnership […].

Fintech 52

Fintech New York Marketing Strategies Strategy 52

PYMNTS

NOVEMBER 9, 2018

It was another busy week for B2B FinTech startups, with globally and vertically diverse companies securing new funding for their enterprise-targeting tools. PYMNTS takes a look at the latest in B2B FinTech funding below. Asia and broader European markets. Based in Germany, Fraugster raised more than $13.9 quantilope.

Software 158

Software Capital North Carolina San Francisco 158

PYMNTS

MAY 15, 2018

He saw the opportunity in this market before the FinTech ecosystem declared enterprise-focused FinTech a ‘cool’ sector. “Kelly Ford’s hands-on participation with our team and board has helped us to evolve our go-to-market strategy to achieve the next level of scalable growth,” Lane continued.

Marketing Strategies 100

Marketing Strategies Leadership Capital Analytics 100

William Mills

MAY 28, 2020

Now that marketing and sales have shifted toward digital channels, it is more important than ever for your business to stay relevant in the fintech space. It can be challenging to stand out when everyone is being bombarded with more online marketing than in the past.

Fintech 53

Fintech Branding Marketing Strategies Strategy 53

Bobsguide

JULY 13, 2022

NXTsoft , a company focused on delivering seamless API Connectivity as a Service to the financial marketspace has named Fintech veteran Chuck Diulus as Chief Revenue Officer. Diulus, a graduate of The Pennsylvania State University, has over 30 years’ experience in EFT, banking and Fintech industries. About NXTsoft.

Pennsylvania 88

Pennsylvania Denver Atlanta United States 88

William Mills

FEBRUARY 8, 2024

In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth.

Strategy 85

Strategy Fintech Financial Technology Innovation 85

William Mills

MAY 13, 2022

For many, it contributed to the realization of the vital role that industry conferences and trade shows play in the marketing and sales cycle, highlighting the need for in-person events to support lead generation efforts outside of inbound marketing strategies.

Marketing Strategies 83

Marketing Strategies Conference Industry Strategy 83

PYMNTS

FEBRUARY 22, 2019

FinTechs that landed new funding include a firm targeting friction in B2B payments in the construction space, alternative small business lenders and a company helping accountants guide their SMB clients toward capital. Mambu links banks, lenders, FinTechs and other financial services players with a cloud-based core banking infrastructure.

Lending 139

Lending Capital Fraud Tools 139

PYMNTS

APRIL 18, 2018

Keeping pace with that growth, said CEO and Co-Founder Michael Praeger , means having a ringmaster in place over various channels and their operations, from marketing functions to distribution.

Fraud 100

Fraud Marketing Strategies Leadership Analytics 100

William Mills

AUGUST 15, 2024

I've always been fascinated by the Olympics. While the incredible athletic feats are inspiring, the games are much more than that. The global event is a celebration of planning, fierce competition and storytelling.

Strategy 91

Strategy Fintech Marketing Strategies Marketing 91

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

Video 41

Video Marketing social media Fintech 41

The Financial Brand

AUGUST 11, 2021

Sharply different approaches distinguish fintechs from established institutions. The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet key principles of startups can be applied by anyone.

Fintech 39

Fintech Marketing Banking Trends Analysis 39

Tech and Finance

JUNE 8, 2017

Engle’s prior roles at Bank of America include the consumer bank’s chief technology officer, chief information officer of consumer technology and operations, and, most recently, chief information officer of Bank of America’s Global Banking and Markets businesses. In her spare time, she mentors FinTech start-ups in London and the U.S.,

Virginia 46

Virginia Fintech Marketing Strategies America 46

PYMNTS

MAY 16, 2018

The FinTech automates invoice management and payment processes for several HOA management companies today, and its recent partnership with Bradenton, Florida-based Premier Community Bank will build on that, Praeger said. That, said Praeger, is why AvidXchange focused on configurability when mapping its go-to-market strategy.

Florida 100

Florida Boston Community Bank Marketing Strategies 100