Remove Fintech Remove Marketing Remove UX
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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Does ‘Google Checking’ Foreshadow Big Tech, FinTech Payments Changes?

PYMNTS

Banks and credit unions are certainly not on their way out, even as they face more pressure from challenger banks, FinTechs and Big Tech in the coming decade. Google’s expertise is in UX design,” he noted. “By The tension between FinTechs and FIs is real, as PYMNTS data shows. Banking services could be decoupled from banks.”.

Google 272
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Alkami to Acquire MANTL: So What?

Gonzobanker

Speed and UX (the former impacting the latter) are SO important. MANTL and Alkami have always had UXs that demonstrated well from the stage. Growing the bank pipeline through integrated Marketing>Sales>Service. Bank and credit union market crossover opportunities. He hosts the Fintech Hustle podcast.

UX 88
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Unlocking Brazil's Open Banking Potential

PYMNTS

In the journey to improve the payments experience, sometimes the best user experience (UX) is an unnoticeable one. Key to achieving this goal is data integration, yet in markets where open banking frameworks aren't as advanced as jurisdictions like the U.K.,

Fintech 315
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The New Lending Fintech Bonanza

Gonzobanker

OnDeck’s fire sale aside, recent deals at nCino, Black Knight and Ellie Mae are a shot in the arm to a market in need of some good news. 2020 is the wildest downward ride in the market since 1929, which, one would think, is taking its toll on the fintech ecosystem serving banks and credit unions. and Thomas H.

Lending 158
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Why The Bank-FinTech Relationship Is More Complicated Than Conflicted

PYMNTS

The ongoing struggle, supposedly existential in nature, that pits upstart, relatively young FinTech firms against arrogantly complacent banks for supremacy in this new and growing world of digital payments and commerce. Or, as a recent CNBC article put it, quoting a source, “a mass extinction event.”. The subject? Trust in Banks.

Fintech 191
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Why Legacy Banks Have Mobile App Advantages

PYMNTS

Translating that trust advantage into mobile market share, however, is another matter entirely, as was discussed in a recent PYMNTS interview with Gerhard Oosthuizen, chief technology officer for Entersekt , a South Africa-based FinTech firm that focuses on mobile authentication and app security software. Good UX vs. Security.

Mobile 184